As one could most likely guess, former WEEI Boston sports radio talker Kirk Minihane is no fan of former 98.5 The Sports Hub host Rich Shertenlieb’s new morning show on classic rock station 100.7 WZLX.
Minihane explained the situation to his audience which led to Shertenlieb starting a new show on a music station, thus being the third sports morning show in the market. Minihane had said back in March his sources were telling him Shertenlieb would be doing the afternoon show on WEEI. That, obviously, did not turn out to be the case.
“Rich Shertenlieb is a radio producer, he shouldn’t be on the air, he’s a bits guy,” said Minihane.
The show played audio of the very beginning of Shertenlieb’s debut show which had some technical problems where music was playing over a sports report.
“This sounds like a college radio station,” Minihane said. “What the fu** is this? This is the beginning of Rich Shertenlieb saying ‘Hey, I’m going to war with you Fred Toucher? I’m getting paid to do a morning show in Boston. What is this?”
Minihane was even more harsh on some of the cast members Shertenlieb and the station have assembled, calling one of them “a moron” and saying another is “an awful person, terrible on the air.” “Everybody turned him down,” Minihane said before he declared, “That show is dead. That show has no chance. It is a disaster…It would be like me going somewhere and doing a radio show about foreign languages or about religion. It doesn’t make any sense.”
Minihane would later add, “They’re going to listen to that for a day and say ‘Oh this is like when Fred wasn’t here, and Rich had his own little planet.”
Another audio clip was played of Fred Toucher taking a shot at Shertenlieb on his morning show. To show he is an equal opportunity critic, Minihane offered about the clip from 98.5 The Sports Hub, “Hardy doesn’t work on that show. He feels uncomfortable. You can tell he doesn’t feel comfortable. What a feeling it’s gotta be if you’re Fred and you know that’s the show [you’re going up against].”
After discussing what he would do if he were to be hosting the third sports morning show in the market and how he would win the timeslot, Minihane said, “I would honestly rather blow my fu**ing brains out than sit with Ted Johnson and Charlotte Wilder and pretend to care about playing the Timberwolves or the Mavericks.”
Minihane later added his prediction for the show. “A year from now, the Rich Shertenlieb morning show will be 6th or 7th or 8th in the ratings. That’s a disaster.”
