Edison Research has released the findings of a new Podcast Consumer report, and the findings show the medium continues to grow.
According to the findings presented by Edison Research Vice President Megan Lazovick shared that 67% of 12+ respondents had claimed they had ever listened to a podcast, while 47% of the same respondents said they are monthly podcast listeners, and 34% are weekly users.
In 2014, 2% of all time spent listening to audio by respondents 13+ was with podcasts. In 2024, that figure is now up to 11%. Currently, 23% of weekly podcast listeners say they spend 10 hours or more listening to podcasts per week.
59% of respondents in the 12-34 demographic say they are monthly listeners, with 55% in the 35-54 demo and 27% in the 55+ demo claiming to be monthly listeners.
“Every element in this report has been chosen with a single goal in mind: to support and advance the podcast industry. Because great content, and the creators behind it, need to be supported,” said Lazovick. “Today’s insights, alongside industry metrics, are valuable tools for anyone looking connect with their audiences more effectively.”
