A new survey from Veritonic shows that audio advertising is more memorable than other forms, with consumers connecting with audio-only messaging in a significant way.
According to the survey, 60% of respondents were able to recall audio commercials more than billboards. 49% could remember them easier than display ads, while 48% said they were more memorable than video ads. Another 33% found the audio-only advertisements easier to remember than social media ads.
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy,” Veritonic said as it showcased its findings.
Additionally, a majority of respondents (54%) said they preferred to learn about new products and services from audio ads as opposed to billboards.
Another 53% said they were “unbothered” by hearing the same audio ad twice in one day, as it helped them recall the product. However, 55% of those surveyed by Veritonic said hearing the same commercial three or more times in one day was annoying, with 36% arguing they were less inclined to purchase from an advertiser that they heard more frequently in a 24-hour period.
