Quu Inc. and Saga Communications, Inc., have reached an agreement for Saga’s radio stations to utilize Quu’s technology exclusively. This partnership will enable the stations to publish programming and advertiser messages on vehicle dashboards through Quu’s Visual Quus feature. By incorporating this technology into their broadcasts, Saga’s stations will have a consistent platform for revenue generation.
Using Quu’s versatile enterprise platform, Saga aims to increase listener engagement and revenue across all markets. The platform includes comprehensive training and support, options for local and centralized messaging, sales tools, 24/7 visual monitoring and more.
Chris Forgy, President and CEO of Saga Communications, Inc. said in a release, “We are delighted with the partnership we are forging with Quu. Steve Newberry and his team are as customer obsessed as we are. They provide a platform, training, and support that will allow us to better connect our advertisers to our listeners and our listeners to our advertisers in the communities Saga serves.”
“We look forward to combining our cutting-edge solutions with Saga’s radio expertise and rich history of cultivating meaningful relationships with their listeners,” said Steve Newberry, CEO of Quu. “Working alongside Chris and his entire team is a pleasure. We’re confident Quu will boost listenership and revenue while expanding Saga’s connection with audiences.”
