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Advertisers have left the X social media platform owned by Elon Musk in recent years. He says, however, that is changing in recent weeks.
Musk responded to a user Friday afternoon that named brands like IBM, Disney, Comcast, Warner Bros. Discovery, and Lionsgate had all begun advertising on the platform again by sharing that those brands are not alone.
“Just want to say that we super appreciate major brands resuming advertising on our platform!” wrote Musk.
Musk thanking advertisers flies in the face of comments he made late last year when he told brands to “go (expletive) yourselves” after a question was asked of him about concerns about the platform and a potential exodus from advertisers.
He later softened that stance by saying he wasn’t addressing all marketers, saying that it “was with respect to freedom of speech.”
He added a thank you to X CEO Linda Yaccarino and the rest of the company’s advertising sales unit for “your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown.”
