The World Series helped increase broadcast viewing by 3% in November, according to Nielsen’s monthly Gauge report.
Netflix got a boost from the Mike Tyson-Jake Paul boxing match, which generated 3.9 billion viewing minutes, according to Nielsen. Netflix’s share of TV viewing jumped to 8.5% the week the fight was live streamed, compared to its share for the entire month of 7.7%. Overall, streaming posted a record share of 41.6% during the month.
Games 3, 4 and 5 of the World Series on Fox fell during November and generated over 10 billion viewing minutes combined. The Dodgers Championship-winning victory over the Yankees in Game 5 drew 18.2 million viewers, the sixth most watched broadcast show during the month.
(For Nielsen, the month covered October 28 through November 24, and does not include Thanksgiving.)
With a slate of NFL and college football games, broadcast sports viewing was up 34% from October.
Broadcast’s share of total TV usage rose to 23.7% of time using TV during November.
Despite the election, cable news viewing was up just 1%. Cable had a 25% share of TV usage for the month.
Streaming viewership increased 7.6% in November, rising to a record share of TV usage with a 41.6% share.
Among the streaming services, YouTube had a 10.8% share, Netflix had 7.7%, Amazon Prime Video had 3.7%, Hulu’s share was 2.7%, Disney Plus had 1.9%, the Roku Channel garnered a 1.9% share, Tubi’s share was 1.8%, Peacock had a 1.5% share, Paramount+ was 1.3%, Max had 1.1% and Pluto TV generated a 0.9% share of TV usage.
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