According to a report in Forbes, more than one-third of Spotify’s top audio podcasts were also aired as video podcasts. This figure is an increase of almost 20% year-over-year. In 2023, less than 15% of the top podcasts on Spotify had a video component. The data used in the report was provided to Forbes by Spotify.
Included in the list of podcasts which air in video format are two of the most popular podcasts, The Joe Rogan Experience and Call Her Daddy. In fact, according to the report, Spotify reported a 140% increase in the number of video podcasts in its top 50 U.S. podcasts list in 2024 compared to 2023.
Spotify added some information it had collected from its users such as reporting more than 250 million Spotify users have streamed a video podcast and that two-thirds of their podcast users say they prefer video over just audio.
Edison Research had recently shown data that said 30% of podcast listeners in the first 9 months of 2024 said YouTube was their preferred platform for podcast streaming, beating out Spotify which was preferred by 29% of those who responded.
Spotify CEO David Elk recently told the Wall Street Journal, “It’s becoming all about video.” Elk said in order to compete, Spotify will pay podcasters whose video content reaches a certain view threshold. Spotify also plans to offer its premium subscribers a way to watch some video podcasts without ads.
Edison also provided a list of the top podcasts for 2024, with data from January through September. More than 15,000 weekly podcast consumers were polled and top shows included:
The Joe Rogan Experience
Crime Junkie
The Daily
Call Her Daddy
Dateline NBC
SmartLess
Stuff You Should Know
This American Life
This Past Weekend w/ Theo Von
New Heights with Jason and Travis Kelce
