If you have a unique promo that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com
Every staff member at every station will receive an admonition about using “Super Bowl” in marketing. It’s a big NO! Period, full stop.
However, creative promos still allow you to attach your station to “The Big Game” without violating an NFL trademark.
For female-targeting stations, a “Big Game Widows” promotion allows you to target those uninterested in the game. Spa visits, shopping gift cards, and dinners are great prizes.
It seems like it has been done to death, but manufacturers keep raising the bar with bigger and better televisions. “Big TV For The Big Game.” Every time I walk into Sam’s Club, I am distracted by the latest LED 4K in a huge size. I always want the biggest and newest. Give away a big TV and have it delivered by your morning team with a gaming console and Madden NFL, where they help set it up and play the winner, Madden Football.
A new twist on the traditional food giveaway for the game is “The Gourmet Bowl.” I’m sure that someone in your audience is a foodie, accomplished chef, or wannabe chef who would love the exposure. Get their shopping list and send them to a winner’s house to prepare big game food. Leave behind a new cookware set and all the accessories needed to prepare the meal.
Another twist on Bowl allows you to take teams bowling. Souper Bowl is a good tie-in with a local deli known for its soup.
DoorDash and food delivery will be at a premium. Have your morning team play DoorDash and deliver food to several winners during the game. Great sponsor tie-in with local wing restaurants or sports bars. Make sure to leave behind menus from your sponsor.
Let Barrett Media showcase you best. Email me here, jeff@barrettmedia.com
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
Jeff Lynn serves as Editor of Barrett Media’s Music Radio coverage. Prior to joining Barrett Media, Jeff spent time programming in Milwaukee, Omaha, Cleveland, Des Moines, and Madison for multiple radio groups, including iHeartMedia, Townsquare Media, NRG Media, and Entercom (now Audacy). He also worked as a Country Format Editor for All Access until the outlet shut down in August 2023.
To get in touch with Jeff by email, reach him at Jeff@BarrettMedia.com.
