Audacy has announced a new partnership with Claritas for enhanced measurement capabilities for its broadcast and digital audio advertising campaigns.
The partnership will allow advertisers to bolster their return on investment by showcasing the value audio advertising offers to marketers.
According to a statement from the companies, the Audacy and Claritas solution will integrate broadcast radio spot logs into multiplatform campaigns that Claritas is measuring for Audacy clients, tracking reach and impression frequency for ads running on Audacy broadcast stations. Claritas will combine this data with census-level website activity, including site visits, purchases, and form fills, and analyze it through a proprietary data science model.
“Multi-platform audio campaigns that couple traditional radio and digital to deliver better outcomes for our advertiser partners’ audio investments and to their overall media plans,” said Audacy Chief Marketing Officer Paul Suchman. “By integrating Claritas’ advanced measurement methodology into Audacy’s analytics stack, we’ll equip our clients with even more actionable data on how their campaigns are performing and Audio’s impact on overall campaign results.”
The partnership was announced at the Consumer Electronic Show 2025.
“Audacy and Claritas have delivered an important breakthrough in advertising measurement, integrating broadcast and digital. The insights on who is converting based on Claritas ID Graph, combined with GenAI analysis, are immediately actionable,” said Claritas Chief AI Officer Rex Briggs. “We are enabling advertisers to bolster their return on investment while proving the strategic value audio advertising delivers to businesses.”
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
