Big Game
I went to the Los Angeles Chargers vs. Las Vegas Raiders game this past Sunday.
Having never been to Allegiant Stadium, I arrived early to take in everything inside and out.
When walking through the tailgating lots, I was reminded of a simple but easy-to-execute promotion that I used to do at Milwaukee Brewers games when I was programming 97.3 The Brew.
Send your promo team through the lot with a camera. People imbibing are generally willing to have their picture taken. Then, hand them a business card-sized piece of paper telling them they can download their picture from your station website.
But wait, there’s more. On the paper, tell them that if their picture is one of the 50 or whatever number you choose with the station logo, they will win tickets to a future game or some other significant prize.
Easy to execute.
First Big Game
Another version is to create a sign or banner with your station’s logo and the words “First Game.” I must admit that I stopped by one of those signs at the Raiders game because who doesn’t want to brag about their first game on social media? You might as well have your logo on it when they do.
Let It Snow
When I worked twice in the Great Lakes Lake Effect snow belts in Milwaukee and Cleveland each year, we gave away a snowblower, and there was moderate interest.
The year we twisted it to free snow plowing for the season, interest shot through the roof.
You must write your rules to ensure you are not doing commercial properties. The best part was that we were able to trade it with a plowing company looking to gain a foothold in the market.
It Really Is “Your Station”
Recently, Barrett Media contributor Kevin Robinson has twice proposed getting young people involved in radio by giving them, with supervision, a couple of Sunday morning or evening hours when listening is typically low to learn the craft.
I used to give a Sunday evening shift to a listener. We helped them curate their special playlist, and of course, the shift had to be voice-tracked with my staff’s help.
The beauty of it was they would get the word out. I once saw an email sent through an entire major city employer (Harley Davidson) telling everyone that their colleague would have his own radio show that weekend.
Make some special logo frames, and ensure they get a nice photo taken in the studio.
When we discovered that some were hosting listening parties, we invited ourselves and showed up with treats.
Let Barrett Media showcase you best. Email me here, jeff@barrettmedia.com
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
Jeff Lynn serves as Editor of Barrett Media’s Music Radio coverage. Prior to joining Barrett Media, Jeff spent time programming in Milwaukee, Omaha, Cleveland, Des Moines, and Madison for multiple radio groups, including iHeartMedia, Townsquare Media, NRG Media, and Entercom (now Audacy). He also worked as a Country Format Editor for All Access until the outlet shut down in August 2023.
To get in touch with Jeff by email, reach him at Jeff@BarrettMedia.com.
