Tag: Barrett Media Featured
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Great Radio Promotions Are More Than A Giveaway Or Contest
The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.
Erica Shea Joins ‘The Slacker Show’ At Alice 105.9 Denver
She joins from Top 40 97.1 ZHT Salt Lake City, where she was part of the iHeartMedia layoffs this past November.
It’s Time To Replace ‘OK Boomer’ With ‘Thank You Boomer’
“Ok Boomer,” which is a blatantly dismissive response to one’s opinions or comments that younger people perceive as out-of-touch.
Megan Holiday Is ‘Invested’ With California Alternative Listeners on KROQ and LIVE 105
“I’m invested, and I try to be encouraging and give them hope because we all could use a boost of confidence in life. I just want them to know I’m there for them and that I care. "
The FCC Is Creating A Slippery Slope For Broadcasters
This is a slippery slope not only for journalists but for all broadcasters as it relates to the First Amendment, decency rules, perhaps mergers and acquisitions, and even satire.
Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
Promo Meeting: Closest To The Pinhead And Rethinking Remotes
In the recent CRS NuVooDoo research presentation, the value of local personalities being out in the community and connecting one-on-one with listeners stood out.
How AI Can Help Your Sales Team Close More Business
The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.
Spring Tune Up Means Looking At These Five Areas Of Your Radio Station
No radio station is perfect. You need change in order to grow your station - with every change, ‘weeds’ will sprout. We can pull them, but like dandelions, they tend to grow back with veracity.
Alt 98.7 Detroit’s Julia Lepidi Strives To Standout From The Others
"The market is full of really great, long-running, full-cast morning shows. However, I’m proudly the only female-lead, music-intensive morning show. Our station thrives on having our own lane.”