Saga Communications has named Randy Cable Vice President/General Manager in Keene, NH. It marks a return to Saga for Cable after spending time as Regional Director of Sales for Beasley Media Group, Florida.
Other stops include Audacy Greenville, SC and Saga Asheville, SC where he served as Market Manager.
Saga Communications COO Wayne Leland said, “We believe there is an unprecedented opportunity to increase revenue in our local communities by being true advisors to the businesses we serve. Local businesses are spending far more on digital than they do on radio, yet most don’t have a local media advisor who truly understands how to connect those dollars to real consumer actions. Randy sees this opportunity the same way we do, and we’re excited to have him lead the way in Keene.”
Cable added, “I’m thrilled to be back at Saga at such an exciting time. The way local businesses buy advertising has changed and so has the way we sell it. Saga understands that success isn’t about selling a product, it’s about delivering real, measurable business outcomes. That’s exactly the kind of company I want to be part of, and exactly the kind of leadership I look forward to bringing to Keene.”
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