“The Bob & Tom Show,” one of America’s longest-running syndicated morning shows, has significantly expanded its offerings with the launch of “Bob & Tom Plus.”
This new show version is tailored for affiliate stations aiming to integrate local content, promotions, and music alongside the latest Bob and Tom Show segments.
“Bob & Tom Plus” allows affiliates to seamlessly integrate their own music and imaging while still providing the comedy, conversation, news, and interviews that listeners have come to expect from “The Bob & Tom Show.” This format allows affiliates the flexibility to tailor the show to reflect their local branding effectively.
“Potential affiliates have been asking for the opportunity to include their station’s format music during our show,” said Bob & Tom Show host Tom Griswold. “We’ve figured out a way to make this happen with Bob & Tom Plus. While most stations will continue to run the show as is, Bob & Tom Plus is now an option for some affiliates contending with competitive situations that would benefit from a balance of local and national programming. We also feel the timing on this was very strategic. By condensing some show segments, Bob & Tom PLUS will work to maximize listening credit within Nielsen’s new three-minute rule.
Find out more at bobandtomplus.com.
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