Rogers Communications has finalized its acquisition of BCE’s (Canada’s largest communications company) 37.5% stake in Maple Leaf Sports & Entertainment, known as MLSE. This makes the telecom giant the largest shareholder of the powerhouse sports and entertainment company.
The $4.7 billion transaction gives the company a 75% majority stake in MLSE — the parent company of the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors, MLS’s Toronto FC, and several other assets.
“MLSE is one of the most prestigious sports and entertainment organizations in the world, and we’re proud to be the majority owner of these iconic sports teams,” said Rogers President and CEO Tony Staffieri. “Live sports are a core part of our business and core to the fans who live and breathe every moment.”
The move further cements Rogers’ stranglehold in the Canadian sports media landscape. The company already owns the Toronto Blue Jays, Rogers Centre, and national sports network Sportsnet. Additionally, it holds national media rights to the NHL through 2037–38. The company also has long-term partnerships with the Vancouver Canucks, Calgary Flames, and Edmonton Oilers.
Executive Chair Edward Rogers echoed the company’s competitive vision, saying, “We’re passionate about winning and we’re committed to bringing more championships to fans in Canada.”
After receiving all required league and regulatory approvals, the deal was complete on Tuesday. According to Rogers, the purchase was funded through a mix of revolving bank credit facilities and cash on hand.
Staffieri emphasized the long-term value of the acquisition: “MLSE is a valuable and appreciating asset, and this investment positions us to unlock more value for Rogers shareholders. We’re building something that lasts — on the ice, on the court, on the field, and across the country.”
Over the past decade, Rogers has invested more than C$15 billion in Canadian sports. That figure will likely rise as the company deepens its hold on one of North America’s most valuable sports portfolios.
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