Audacy is taking another step to solidify its position as a leader in sports audio by partnering with MOGL, an athlete influencer platform that specializes in Name, Image and Likeness (NIL) opportunities. The collaboration is designed to connect brands with sports fans in new ways by integrating athlete-driven marketing into Audacy’s vast cross-platform sports portfolio.
The partnership will allow Audacy to offer clients NIL sponsorships alongside its traditional sports audio inventory, streamlining collaborations between brands and athletes. By combining MOGL’s database of more than 30,000 athlete influencers with Audacy’s national reach across radio, podcasts, and digital platforms, the companies believe they can deliver highly targeted campaigns backed by performance data.
“Sports is where Audacy wins and sports media is evolving beyond traditional boundaries,” said Bob Philips, Chief Revenue Officer at Audacy. “This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools and our advertising partners. This collaboration modernizes how brands engage sports audiences, combining the power of audio, digital, and influencer marketing to create an unmatched impact.”
MOGL’s technology uses artificial intelligence to connect brands with athlete influencers who fit their marketing objectives. The platform provides real-time reporting on social performance and audience engagement, offering brands a clear view of campaign results. With NIL still a rapidly expanding segment, the partnership gives Audacy clients access to one of the fastest-growing influencer categories in sports.
“With our national network of athlete influencers, we’re excited to help Audacy expand the reach and audience targeting that they can offer clients in their media plans,” said Ayden Syal, CEO and co-founder of MOGL. “Our partnership with Audacy brings together powerful athlete influencers, premium content, and strategically allocated paid media — all optimized by data and performance — to deliver guaranteed results at scale.”
For Audacy, the move strengthens its sports marketing footprint at a time when advertisers are looking for authentic ways to reach younger fans. NIL endorsements, particularly at the college level, have become a bridge between brands and highly engaged sports audiences.
Audacy already operates one of the largest sports portfolios in media. The company owns 40 sports radio stations, 160 sports streaming channels, and distributes over 600 sports podcasts. It also serves as the flagship play-by-play partner for more than 50 professional and collegiate teams. In addition, Audacy produces national multiplatform networks including Infinity Sports Network and the BetMGM Network, while maintaining official partnerships with Major League Baseball and several video outlets.
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