Snoop Dogg is heading back to the Olympic stage. Following his widely praised debut at the Paris Games last summer, NBCUniversal announced Sunday night that the cultural icon will return for its coverage of the Milan Cortina 2026 Winter Olympics. The reveal came during Sunday Night Football on NBC and Peacock as the Green Bay Packers faced the Dallas Cowboys.
The Winter Games begin with the Opening Ceremony on Friday, February 6, 2026, airing in primetime on NBC and streaming on Peacock. Snoop will again bring his personality and perspective to the broadcast, this time exploring northern Italy, from the bustling streets of Milan to the Dolomites.
Throughout the Games, he will join NBC Olympics host Mike Tirico to deliver his own spin on the day’s biggest moments. Viewers can also expect the return of “Snoop’s Greatest Hits,” a Paris-born segment in which the hip-hop legend riffed on Olympic highlights and cultural snapshots.
“I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” Snoop said in a statement. “The D O double G will be on the scene, and I am looking forward to celebrating with the athletes and their families. The Olympics is the biggest stage in the world and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun.”
NBC Olympics executive producer Molly Solomon noted that Snoop was a breakout star of Paris, praising his ability to connect with athletes, families, and viewers.
“Our Ambassador of Happiness returns! We can’t wait to see how the kid from Long Beach handles the snow and ice of Italy at his first-ever Winter Olympics,” Solomon said. “Mike Tirico has the announcer blazer and microphone standing by.”
During the Paris Games, Snoop became a fixture on NBC’s coverage, carrying the Olympic torch, celebrating alongside Simone Biles, attending equestrian events with Martha Stewart, and even cheering with swimmer Caeleb Dressel’s family after his gold medal swim. His efforts earned critical acclaim, with The New York Times dubbing him “NBC’s new voice of the people” and the Associated Press calling him “the star of the 2024 Paris Olympics.” He later won two Sports Emmy Awards for his role in the coverage.
Snoop’s growing presence within NBCUniversal extends beyond sports. Earlier this year, the company’s Entertainment & Studios division announced a broad development deal with his Death Row Pictures, including an upcoming biopic directed by Craig Brewer. He has also become a fixture on NBC’s The Voice, returning as a coach this fall after debuting in Season 26. In addition, he will host Snoop Dogg’s New Year’s Eve live from Miami on NBC and Peacock, a two-hour special featuring music, performances, and surprise guests.
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