Prime Video’s Thursday Night Football showcasing the Los Angeles Chargers’ dominant win over the Minnesota Vikings averaged 13.12 million viewers on Prime Video, marking a 4% increase over last season’s comparable matchup. Despite the lopsided 27-point margin of victory—the second-largest in TNF on Prime history—the game became the sixth broadcast this season to post a year-over-year gain.
The strong performance extends a broader trend for Amazon’s NFL package. Over its last 30 comparable games, TNF on Prime has produced 24 year-over-year increases, a streak that continues to signal growth in both reach and engagement.
Thursday’s game peaked at 15.59 million viewers between 9:00 and 9:14 p.m. ET, the earliest peak audience of the 2025 season. Notably, every TNF broadcast this year has surpassed the 13-million-viewer mark—a feat that only happened once during the property’s inaugural 2022 campaign.
Through seven weeks, TNF is averaging 15.29 million viewers, maintaining its best season since moving to Prime Video and the highest average for the franchise on any network since 2015. That seven-week figure represents a 16% jump from last year’s season-to-date average and a 60% increase over 2022’s full-season numbers.
The viewership gains are cutting across every major demographic. TNF is averaging 3.05 million viewers in the 18–34 demo (up 17%), 7.15 million in 18–49 (up 19%), and 7.75 million in 25–54 (up 18%). Even among viewers 55 and older, the audience has grown by 11%. The median age of TNF’s audience stands at 48.1, nearly eight years younger than NFL viewership on traditional linear networks.
Beyond the games themselves, TNF’s studio programming is also drawing record attention. The pregame show TNF Tonight averaged 1.89 million viewers for the Chargers-Vikings broadcast and is up 16% year-over-year this season. Meanwhile, TNF Nightcap, which aired live from the new NBA on Prime studio in Culver City, is averaging 2.81 million viewers—a 38% surge over last season and a 68% increase from 2022.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
