Missoula, Fort Myers, Hartford, Dallas, Los Angeles — Grant Stinchfield has been everywhere, man. Even with a brief stint away from the camera, it’s clear he’s not going anywhere from the conservative media scene.
Stinchfield worked for a slew of NBC-owned stations before putting down the mic in Dallas.
“In 2011, I saw the economy start to tank, and I was standing on a bridge during an ice storm in Dallas, telling people to drive slow, and I thought a monkey could do this job,” he recalled, adding another, more poignant thought: “They’re paying me too much money to do this.”
So he ended his media career, not thinking he would ever be back. Then he ran for Congress. “It was the worst and best experience of my life because I got to see just how bad politics was on a first-hand basis,” Stinchfield acquiesced. “But it opened up a lot of doors because I raised a decent amount of cash against an incumbent Republican.”
Stinchfield helped the NRA launch NRA TV and began hosting Afternoon Drive at a Dallas radio station. All this time, he was still running several businesses. Always forward-thinking, Stinchfield saw another way to lead the media from the front of the line. “[You have] to think like a business owner and think about yourself as a brand.”
His recent departure from his morning drive slot in Los Angeles is just another step toward what he believes is the future of the industry. “The mainstream, traditional outlets did not really want great success from their hosts, reporters, or anchors. They’d rather have them beholden to the paycheck,” the podcast host claimed.
Stinchfield wants to make clear there are no sour grapes between him and any of his former employers. He simply does not “ever want to be beholden to a paycheck.”
While he may not hit your radio dial, there are still plenty of ways to get your fill of Stinchfield. His show on Real America’s Voice has been going strong for three years, and they want Stinchfield to succeed as much as he does. “Real America’s Voice wants me as a brand,” the Dallas-based host verified.
“They want Stinchfield as the brand on their show, and they will do everything they can to help me build my brand as I help them build their brand, and there’s a total partnership between building these businesses in this new frontier of new media.”
If streaming TV is not your thing, he still has his podcast going strong and can almost always be found on what is the single greatest media invention for independent voices: social media. From X to Rumble, social media is essential to keeping his brand at the forefront of people’s minds. “You have to be very active. You have to work at it. It is a full-time job,” Stinchfield said.
Stinchfield noted, “I look at this now as Grant Stinchfield Incorporated as I build this, with the ultimate goal of trying to help President Trump make America great again, trying to help the conservative movement reach more minds and souls, that ultimately America is better.” He later added, “That’s my mission, which is why I love what I do, so I don’t… I mean, it’s corny to say, but I really don’t feel like I work.”
No great business succeeds without great partnerships, which is what Stinchfield has across all platforms. “So you have places like Patriot Mobile, clearly targeting conservatives as a Christian conservative wireless provider,” he said. “You have the wellness company, which is about pushing back against the establishment, you know, the big pharmaceutical complex. Pushing back against the medical industrial complex that doesn’t critically think anymore.”
“So I think they’re attracted to me by my voice of being able to take a look at things from a different perspective that the mainstream media doesn’t take a look at,” Stinchfield went on to say. “I’m attracted to them because they believe in the same things that I do. So I love the idea of a parallel economy—supporting companies that support the same value system that we believe in.”
No matter what format you access the bold, unfiltered, and extraordinarily zealous man who is Stinchfield, there is one thing his army constantly says: “You say what I’m feeling.” His unapologetic and authentic way of appealing to the audience is undeniable, and the long-time host says he is “humbled to be the voice of so many people” who can’t always say what they are feeling.
So if you are a young journalist or conservative pontificator looking to follow in Stinchfield’s footsteps, he advises a few things: First, “Think like a business owner.”
Second, “Stay ahead of technology; otherwise, the world will pass you by. Right now, it is moving at lightning-fast speed. You’ve gotta keep up with it.”
Third, “You’ve got to find something that you love and have fun doing. And if you love it, and you have fun doing it, the money will come.”
Most importantly, “Be a savage.” What he means by that is “be smart about how you work and know where to put your energy.”
Stinchfield said, “The hardest worker doesn’t always get ahead the fastest. The smartest worker gets ahead the fastest. The most entertaining gets ahead the fastest. The guy who’s grinding and going nowhere, and thinks, ‘Well, if I do 62 hours of interviews, that’s gonna put me ahead of everybody else.’ No. The one interview that goes viral will put you ahead of everybody else.”
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Krystina Alarcon Carroll contributes features and columns for Barrett Media. She has experience in almost every facet of the industry including: digital and print news; live, streamed, and syndicated TV; documentary and film productions. Her prior employers have included NY1 and Fox News Digital and the Law & Crime Network. You can find Krystina on X (formerly twitter) @KrystinaAlaCarr.
