DAZN is in “advanced talks” to acquire a majority stake in Main Street Sports Group, sources told The Wall Street Journal, signaling a potential expansion of the sports streaming company’s footprint in the United States.
According to the report, the deal could be announced as soon as January if negotiations proceed smoothly. DAZN is reportedly considering a sizable cash investment in Main Street Sports. The plan is to integrate the two live-sports platforms, creating a broader streaming network for professional sports content.
DAZN, which holds broadcast rights for several marquee sports internationally, has its largest markets in Germany, Italy, Japan and Spain. While its U.S. presence is currently smaller, the acquisition would mark a significant push into the American sports media landscape.
Main Street Sports manages local broadcast rights for 29 major league teams across the NBA, NHL, and MLB. The company’s portfolio gives it a strong foothold in regional sports broadcasting. This segment has faced increasing competition from both traditional networks and direct-to-consumer streaming services.
DAZN has been steadily increasing its profile in the U.S., offering streaming packages for combat sports, soccer and other global leagues. The addition of Main Street Sports’ assets could expand its reach into team-based sports and help the company compete more directly with U.S.-based sports networks.
The potential deal underscores DAZN’s strategy to expand beyond its overseas markets. It also aims to tap into the robust U.S. sports media ecosystem. By combining Main Street Sports’ regional rights with its own streaming infrastructure, DAZN could accelerate growth in a market dominated by established players.
Both DAZN and Main Street Sports have not comments on the reported discussions.
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