Bare Knuckle Fighting Championship (BKFC) has struck a multi-platform partnership with the YES Network, bringing the organization’s programming to a wider regional and national audience. BKFC content will debut on YES and The Gotham Sports App starting Friday, January 9.
The collaboration will feature BKFC’s popular series, including Road To, BKFC Unwrapped, and BKFC Rewind. It will also include The Bare Knuckle Show podcast, hosted by fight analyst Brian Soscia. The content will be available on YES’ regional broadcasts, the YES National feed, and the streaming Gotham Sports App, YES’ official digital platform.
The agreement also includes cross-promotion. YES will highlight BKFC content across its network and app, while BKFC will promote YES and its streaming platform across its digital channels and live events.
“Partnering with the YES Network is a major step for BKFC’s growth,” said David Feldman, founder and president of BKFC. “This collaboration expands our reach not only in New York but also across the country. Fans will now have more convenient access to the athletes who define our sport, and we anticipate introducing bare-knuckle fighting to a broader audience.”
Road To and BKFC Unwrapped focus on fighters’ preparations ahead of their bouts, while BKFC Rewind showcases classic fights from the promotion’s history, offering both fresh and nostalgic content for fans. Meanwhile, The Bare Knuckle Show podcast provides analysis and behind-the-scenes commentary, further engaging the combat sports community.
Jason Feneque, senior director of distribution and special projects at YES Network, said the partnership aligns with the network’s strategy to connect viewers with dynamic, high-energy content.
“BKFC has a passionate and rapidly growing following,” Feneque said. “By adding their programming to YES and Gotham, we can introduce the sport to new audiences. Providing existing fans with additional ways to engage. It’s an exciting fit for our distribution platforms and will help broaden our demographic reach. Particularly among younger and more diverse viewers.”
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
