Prime Video shattered streaming records Saturday with its presentation of the Chicago Bears victory over the Green Bay Packers in the NFL Wild Card Playoff, drawing 31.61 million viewers and marking the most-watched game in the platform’s history, according to Nielsen’s Big Data + Panel measurement.
The figure surpasses the previous streaming high set last Christmas Day, when the Detroit Lions hosted the Minnesota Vikings to a 27.52 million-viewer audience. Compared with last season’s Saturday Wild Card matchup between the Pittsburgh Steelers and Baltimore Ravens, which averaged 22.07 million viewers on Prime Video, this year’s Packers-Bears game represents a 43% increase in viewership.
The game also reached a peak audience of 34.16 million viewers between 9:15 and 9:29 p.m. ET, establishing a new all-time streaming high for the service. Amazon’s internal data confirmed that the game drew the largest number of concurrent viewers ever and set a record for single-day global viewership on Prime Video.
“We could not have asked for a better game on Saturday,” said Jay Marine, head of Prime Video U.S., Global Sports, and Advertising. “Surpassing 31 million viewers and setting an all-time streaming record illustrates our remarkable growth in a relatively short amount of time. We’re thankful for all the fans who tuned in and will continue innovating on their behalf.”
In addition to the game, Prime Video’s NFL Wild Card coverage included a pregame show that averaged 3.05 million viewers, up 50% from last year’s equivalent broadcast ahead of the Steelers-Ravens game. The postgame Nightcap show also delivered record numbers, averaging 4.96 million viewers, a 40% increase over the previous season.
Saturday’s game ranks as the most-watched Saturday Wild Card contest presented in afternoon or prime time since 2020. The Packers-Bears matchup joins other high-performing NFL broadcasts on Prime Video, including last season’s Steelers-Ravens game and the Broncos-Chiefs Christmas Day matchup, which averaged 21.06 million viewers.
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