NBC Sports is expanding its footprint in high school football through a new partnership with Overtime, aiming to blend traditional television reach with a fast-growing digital audience. The agreement brings together Overtime’s OT7 league and the long-standing Navy All-American Bowl under one media umbrella.
As part of the deal, NBC Sports will serve as the primary home for OT7’s postseason and championship weekend, aligning those events with one of the sport’s most established showcases.
Coverage begins this spring as NBC and its streaming platform Peacock will air select OT7 playoff games June 13-14 at 2 p.m. ET. The move gives the 7-on-7 league a broader national stage while introducing its player-driven format to a wider audience.
OT7 has carved out a niche by emphasizing speed, skill, and personality. The league highlights many of the country’s top prospects and has already produced more than 100 players who appeared on SEC and Big Ten rosters last season. Its heavy presence on platforms like YouTube, Instagram, and TikTok has fueled rapid growth among younger fans.
“NBC Sports’ partnership with Overtime’s OT7’s and its extensive social media presence provides a powerful national showcase and platform for the best high school football players in the country,” said Gary Quinn, Vice President, Partnerships & Owned Properties, NBC Sports. “As the home of the Navy All-American Bowl and now OT7’s Championship weekend, NBC Sports can continue elevating the opportunities for these elite high school athletes and our corporate partners.”
The All-American Bowl, which NBC Sports has carried since 2002, consistently ranks as the most-watched high school sporting event in the United States. Over its 27-year history, the game has featured more than 630 players who eventually reached the NFL.
Notable alumni across both properties include Jeremiah Smith, Dante Moore, and Keisean Henderson. Henderson, the top-ranked player in the class of 2026, made history as the first underclassman named MVP of the All-American Bowl.
“We don’t think about this as a single broadcast event. We think about it as the beginning of a long-term relationship between OT7, NBC Sports, and millions of fans that follow these football properties,” said Marc Kohn, President of Content & Media, Overtime. “Our job now is to make the fan experience so compelling they become lifelong fans of OT7 and the Navy All-American Bowl. That’s what we’re focused on.”
Beyond game coverage, the partnership also includes joint sales efforts and original content initiatives tied to All-American Bowl week in January. That broader approach signals a long-term strategy rather than a one-off media deal.
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