Cumulus Media is offloading Classic Country WWFF (93.3) in Huntsville, Alabama. The buyer is Radio Training Network, a religious broadcasting group, in a deal valued at approximately $2.45 million.
What We Know: The sale includes WWFF alongside several other Southeast signals. Cumulus originally flipped the station from Adult Hits to “Nash Icon 93.3” back in 2014. The current on-air lineup features Jack Womack, Marty McFly, Sam I Am, Mojo, and Dave Myers. Weekend programming also includes syndicated shows from Kix Brooks, John Ritter, and Steve Harmon.
What They Said: Radio Training Network’s website describes its mission plainly: “We exist to train and equip people for ministry through radio.” Cumulus has not issued a standalone public statement specific to the WWFF transaction at this time.
What Remains Unclear: A closing date for the deal has not been publicly announced. It’s also unclear how quickly Radio Training Network plans to flip the format. Additionally, the fate of the current on-air staff remains unknown. Listeners and industry watchers are watching closely for next steps.
What It Means: This deal signals continued consolidation pressure on mid-market heritage country stations. Cumulus is clearly trimming its Southeast portfolio as financial realities reshape the radio landscape. Meanwhile, Radio Training Network grows its footprint to 13 stations across seven states. For Huntsville’s Classic Country fans, a format change appears inevitable.
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Bethany Kent is a Music Radio Editor for Barrett Media. She spent nearly 20 years bringing radio to life on stages, across the airwaves, and through unforgettable listener experiences. Her career spans local markets including Providence, Philadelphia, and New York City, most recently serving as National Director of Music Initiatives for Audacy. From producing major live events like HOT 97’s Summer Jam to leading strategic national marketing initiatives, she has built a career at the intersection of music, media, and culture. She can be reached at bethany@barrettmedia.com.
