Beasley Media Group’s cuts of long-term radio folks continue. Detroit Classic Rock 94.7 WCSX has parted ways with longtime morning host Big Jim O’Brien.
What We Know: O’Brien’s departure ends a 24-year run in Detroit mornings. He joined WCSX in 2002 as executive producer and co-host under Ken Calvert. He later became lead morning host in January 2014. Before Detroit, O’Brien produced Calvert’s show at KVIL Dallas.
What They Said: O’Brien addressed fans directly on social media. “After an incredible run at WCSX, my time with the station has come to an end. I’m grateful to the listeners, teammates, clients, veterans, and Detroit community who allowed me to be part of their mornings for so many years. Detroit has been my home for 24 years, and I’m proud of everything we built together. More to come soon.”
What Remains Unclear: No replacement host has been announced yet. Additionally, Beasley has not publicly addressed the reasoning behind the move. It also remains unknown whether O’Brien will stay in Detroit radio. This afternoon, O’Brien did change his Facebook profile picture to a “Welcome To Michigan” sign, leaving some fans commenting if it meant he would be staying in the state.
What It Means: Beasley continues trimming veteran talent across its stations. O’Brien’s exit reflects a broader industry trend of cost-cutting over legacy. Hopefully for O’Brien, his loyal Detroit audience will follow wherever he lands next.
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Bethany Kent is a Music Radio Editor for Barrett Media. She spent nearly 20 years bringing radio to life on stages, across the airwaves, and through unforgettable listener experiences. Her career spans local markets including Providence, Philadelphia, and New York City, most recently serving as National Director of Music Initiatives for Audacy. From producing major live events like HOT 97’s Summer Jam to leading strategic national marketing initiatives, she has built a career at the intersection of music, media, and culture. She can be reached at bethany@barrettmedia.com.
