Comscore has released data relating to the political space in the digital realm. The numbers show The Hill as one of the most popular outlets.
What We Know: The Hill has long been an important fixture in Washington political circles. However, recent Comscore data shows just how popular the brand is among those in Washington.
What the Numbers Show:
| Publication | Unique Visitors |
|---|---|
| The Hill | 25 million |
| Politico | 20.2 million |
| Daily Wire | 5.7 million |
| HuffPost Politics | 3.1 million |
| Mother Jones | 1.4 million |
Additionally, according to Rational 360, The Hill ranks as the second most followed influencers of Congress. 47.8% of Congressional Republicans and Democrats follow the brand on social media. That trails only Politico, at 50.7%. Former President Barack Obama is third on the list (46%). President Donald Trump is fourth at 45.8%.
What Remains Unclear: How the digital metrics for brands like The Hill, Politico, Bloomberg, Axios, and The Atlantic stack up against other linear competitors like ABC News, CBS News, Fox News, and NBC News in the same data set.
What It Means: April marks the seventh straight month The Hill has earned the top spot on the unique visits list, according to Comscore. Those figures are only likely to increase as the march toward the 2026 Midterm Elections continue.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
