BZZR has named Brett Weitz as its new Chief Executive Officer. The verified all-sports social media platform is positioning itself as a unified destination for live sports and fan conversation.
What We Know: Weitz brings substantial media experience to the role. He most recently served as Global Head of Content, Talent, and Brand Sales at X, where he built content strategies for 600 million monthly users and secured premium partnerships with the NFL, NBA, MLB, and NHL. Before that, he led TBS, TNT, and truTV at WarnerDiscovery, reaching nearly 200 million viewers. BZZR, which launched in April 2026, already counts over 700 creators on its platform and has established notable influence in the sports content space.
What They Said: Brett Weitz, CEO of BZZR: “Social media and sports content are at a cultural inflection point and fans want more than just highlights. They want connection, community, and conversation, without the noise and distractions that come with most platforms. BZZR is the first all sports platform built entirely around that reality. I’ve spent my career at the intersection of sports, culture, and content, and couldn’t be more excited about the opportunity to help grow this platform into an All Sports/No Noise destination.”
Jeff Bookout, Founder and Chairman of BZZR: “As the industry shifts from the traditional regional sports network model toward direct-to-consumer streaming; Brett brings the rare combination of platform expertise, content vision, and media relationships needed to capitalize on that shift. Under his leadership, BZZR will accelerate its expansion into live game streaming. Not simply as a media product, but as a powerful driver of fan acquisition. Also engagement, and creator growth across the platform.”
What Remains Unclear: Specific league and streaming partnership deals have not yet been announced. It’s also unknown how quickly BZZR’s proprietary AI platform — the Sports Graph — will scale. The platform’s planned investment in women’s sports is unknown as far as timeline. Whether BZZR can meaningfully compete in an increasingly crowded sports media landscape remains an open question.
What It Means: Weitz’s hire signals BZZR is ready to accelerate. His deep relationships across leagues, social media, and network & streaming platforms give BZZR credibility it needs to grow. This move puts the very young platform firmly on the industry’s radar.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
