Washington State Football and Men’s Basketball are heading back to the airwaves in Seattle. Bonneville’s Seattle Sports 710 is once again the Cougars’ flagship station.
What We Know: Washington State Athletics and Bonneville Seattle Media Group announced a new multi-year partnership. Moreover, Seattle Sports (710-AM) returns as the Seattle flagship for Cougar Football and Men’s Basketball broadcasts. This, in addition to, pregame and postgame coverage. When conflicts arise with Seattle Mariners or Seahawks programming, WSU games will shift to 770 KTTH-AM. The Cougar Sports Network, managed by Playfly Sports, remains the official broadcasting network for Washington State Athletics.
What They Said: WSU Vice President and Director of Athletics Jon Haarlow: “Seattle Sports gives us an incredible opportunity to connect with Cougs across Washington and throughout the Pacific Northwest. As the region’s premier sports media brand, Seattle Sports provides a tremendous platform to share the stories of our programs, student-athletes and coaches. Reaching all Cougs wherever they are is critical to our outreach, and we’re excited about what this partnership means for the future of Washington State Athletics.”
Seattle Sports Program Director Kyle Brown: “We’re thrilled to partner with Washington State University Athletics at such an exciting time, as the new Pac-12 takes shape and the Kirby Moore era begins. At Seattle Sports, our goal is to be more than just a radio station. This renewed and expanded partnership allows us to deliver even more coverage for Cougar fans through enhanced on-air programming, original video content, and the Seattle Sports app – connecting fans across Western Washington and around the world.”
What Remains Unclear: Financial terms of the multi-year agreement were not disclosed.
What It Means: The agreement continues to build on a partnership between the university and the radio station. In addition, this deal strengthens Washington State’s regional footprint as the Pac-12 rebuilds under new membership. Meanwhile, expanded streaming across baseball, women’s basketball, and multiple apps signals a broader push toward year-round digital access.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.