The Dallas Mavericks organization announced that it is launching a new streaming platform for fans in the local area to watch all games that are not exclusively televised nationally. Launched to the marketplace in collaboration with Endeavor Streaming and the NBA, this platform grants expanded access to Mavericks basketball through MavsTV, which is available for users to subscribe and stream content on mobile devices, tablets, computers and connected television devices. The platform will provide the ability to watch local games, view original on-demand content and highlights across a variety of platforms.
“We are thrilled to work with Endeavor Streaming and Softek to deliver a streaming experience of MavsTV for all of our fans,” Cynt Marshall, chief executive officer of the Dallas Mavericks, said in a statement. “Our comprehensive content platform provides a one-stop shop for all things Mavs, allowing fans to connect with our team both on and off the court.”
“At Endeavor Streaming, we’re honored to work with the Dallas Mavericks across their streaming technology and direct-to-consumer operations,” Matt Starker, chief business officer at Endeavor Streaming, said in a statement. “As experts in helping properties and direct-to-consumer services acquire, engage and grow their audiences we see huge potential for the Mavericks and can’t wait to help them realize it.”
The new streaming platform is powered through the NBA Next Gen integrated digital platform and the Vesper Platform from Endeavor Streaming. In addition to its work on the streaming vertical, Endeavor Streaming is also providing services for business growth and advisory services to help the Mavericks fulfill ambitions of attracting new fans and proliferating its audience. This new platform, which is presented by Softek, is available for fans through both a monthly subscription option for $14.99 or a season-long pass for $99.99.
As the regional sports network model of game distribution risks becoming imperiled due to cord cutting and altered revenue streams, more teams are developing their own platforms to present regional broadcasts. Over the last several years, the Los Angeles Clippers, New Orleans Pelicans, Phoenix Suns, Portland Trail Blazers and Utah Jazz have all introduced streaming platforms that pair with either team-owned regional sports networks or over-the-air broadcast television outlets. MavsTV will soon be available on Roku, Samsung and LG televisions, but is currently available through tvOS, Android TV, Fire TV and other digital platforms.
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