As Indiana Fever guard Sophie Cunningham’s role with the Indiana Fever grows more prominent on and off the court, her brand is taking a major leap in the digital media world.
The veteran WNBA guard is teaming up with Colin Cowherd’s The Volume to cohost a new weekly podcast titled Show Me Something. The podcast debuted Wednesday and will pair Cunningham with longtime friend and Summer House personality West Wilson. The two cohosts, both natives of Columbia, Missouri, plan to blend sports, pop culture, and lifestyle conversation, featuring notable guests from across entertainment and athletics.
“It’s an exciting time for the WNBA, and we’re thrilled to grow The Volume’s portfolio with a show that celebrates women’s sports, pop culture, and friendship,” said Dane Aagaard, chief revenue officer of The Volume said to Front Office Sports.
The partnership comes during what has been a breakout summer for Cunningham, whose visibility has skyrocketed since joining forces with rookie sensation Caitlin Clark in Indiana. The Fever have been one of the league’s most talked-about franchises, thanks in large part to Clark’s popularity and Cunningham’s physical, outspoken presence.
Her viral moment came in June, when she stood up for Clark during a scuffle with the Connecticut Sun’s Jacy Sheldon and Lindsay Allen. The altercation turned Cunningham into a fan favorite and protective enforcer, a narrative she hasn’t shied away from.
In the debut episode of Show Me Something, Cunningham doubled down on her support of Clark, addressing critics who push back against the notion that Clark is the face of the league.
“It really pisses me off,” she said. “When people try to argue that she’s not the face of our league, or that our league would be where we’re at without her, you’re dumb as s**t. You’re literally dumb as f***.”
Cunningham, now in her seventh WNBA season and first with the Fever, is averaging 7.7 points and 3.8 rebounds across 22 appearances. After spending six seasons with the Phoenix Mercury, she’s also enjoying a major bump in marketability, signing endorsement deals with Arby’s and Adidas. Her social media presence is also booming, with over 1 million followers on both TikTok and Instagram.
The Volume’s decision to spotlight Cunningham adds another sports-forward, personality-driven voice to its growing network, which already includes media figures like Draymond Green, and Richard Sherman.
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Watched podcast, what a terrible mouth she has. Not so sure her language could have been any worse. She seems to think she is god’s gift. As for her I will beat your ass comment I hope she gets hers. Didn’t like!