Prime Video is bolstering its on-air lineup for the inaugural season of NBA on Prime, adding a mix of Hall of Fame credentials, NBA playing experience, and international broadcast expertise. The company announced that Naismith Memorial Basketball Hall of Famer Swin Cash, 17-year NBA veteran Rudy Gay, longtime analyst Jim Jackson, and journalist JayDee Dyer will join the coverage team when Prime Video tips off its new NBA package October 24.
Cash, one of the most decorated players in women’s basketball history, will serve as a contributor and insider for the studio show, offering front office perspective. She most recently worked as Senior Vice President of Basketball Operations and Team Development for the New Orleans Pelicans and previously held analyst roles with Turner Sports, CBS Sports, and MSG Network. The three-time WNBA champion and two-time Olympic gold medalist also ranked among the league’s Top 20 Most Influential Players of All Time.
“Basketball has given me so much throughout my life, and this season I’m excited to share my experiences and insights with Prime Video’s NBA coverage,” Cash said. “It’s an incredible opportunity to help fans see the game in new ways, through the lens of both a Hall of Famer and former Senior NBA executive.”
Gay joins the studio rotation as an analyst after a 17-year NBA career that included stops with the Memphis Grizzlies, Toronto Raptors, and Sacramento Kings. He earned First Team All-Rookie honors in 2007 and was a key part of the Grizzlies’ run to the Western Conference Finals in 2013. Since retiring, he has built a media profile as co-host of the podcast 7PM in Brooklyn alongside Carmelo Anthony.
“I couldn’t be more excited to join the team at Prime Video,” Gay said. “Looking at the talent they’ve put together, it’s going to be an incredible experience for the viewers and a lot of fun for us breaking down the game we know and love.”
Jackson, currently an analyst with FOX Sports and the LA Clippers, shifts to the game broadcast as an analyst. The former first-round pick played 14 seasons in the NBA and has previously worked for CBS Sports, TNT, and NBA TV. He also hosts The Jim Jackson Show, a podcast highlighting conversations across sports and culture.
Dyer rounds out the group as sideline reporter. A fixture in the United Kingdom, he most recently served as chief correspondent for TNT Sports UK and previously anchored Sky Sports’ NBA coverage, including five NBA Finals.
“Having grown up in London, UK, I bring a unique perspective on the global impact of the NBA,” Dyer said. “It’s an honor to join NBA on Prime and share my passion for basketball with fans everywhere.”
Prime Sports Head of On-Air Talent Amina Hussein said the additions strengthen the network’s ambition to deliver a fresh take on NBA coverage.
“We’re excited to add Swin, Rudy, Jim and JayDee to the NBA on Prime team,” Hussein said. “Each of them has a tremendous level of excitement, passion and deep knowledge of the game, and we look forward to their contributions.”
Prime Video will debut its NBA rights package on Oct. 24 with a Celtics-Knicks matchup followed by the Timberwolves-Lakers. Pregame coverage begins at 7 p.m. ET from Amazon Studios in Culver City.
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