Many Americans looking to reduce monthly cable or satellite bills are also cutting back on streaming TV services, according to research from All About Cookies.
The digital privacy education site found that 74% of consumers canceled a streaming service in the past year because of rising prices or switched to a cheaper or ad-supported option.
The survey reported that Americans subscribe to an average of 3.4 streaming services. 27% of respondents subscribe to five or more services. The average monthly cost for streaming subscriptions is $48.13.
Traditional TV services have continued to decline. Less than one-third of Americans (30%) currently use cable or satellite. When asked if they regretted cutting the cord, 5% of respondents said they did.
The survey also examined how people watch television. 90% of respondents subscribe to paid streaming services, up 14% from 2024. Free streaming services are used by 58% of respondents, an increase of 15% from last year. Cable or satellite usage dropped 16% from 2024, standing at 30%.
18% of Americans report using an antenna and free broadcasts, up 3% from last year. The share of people who do not watch TV remained unchanged at 2%.
Among paid streaming platforms, Netflix and Prime Video led the market. 69% of respondents subscribe to Netflix, while 66% subscribe to Prime Video. Apple TV accounted for 15% of subscriptions, and YouTube TV 12%, according to All About Cookies.
The survey included 1,000 U.S. adults surveyed last month through Prolific. All respondents were older than 18, U.S. citizens, and completed the survey anonymously.
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