Peacock Adds Fan-First Features for Winter Olympics, NBA Coverage

"From behind-the-scenes access as athletes prepare for competition to unique perspectives, Rinkside Live and Courtside Live put fans in control and take them deeper into the sports they love to celebrate, and the culture and stories that surround them."

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NBCUniversal is rolling out a suite of new interactive features on Peacock, giving sports fans expanded ways to experience the 2026 Milan Cortina Winter Olympics, Super Bowl LX, and NBA All-Star Weekend. The enhancements are designed to offer unprecedented access to live action and behind-the-scenes moments across multiple sports.

Rinkside Live and Courtside Live, debuting on mobile devices, are first-of-their-kind experiences aimed at hockey, figure skating, and basketball fans. In addition, these features allow viewers to switch between curated camera angles while keeping the main broadcast in view.

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Rinkside Live will offer unique perspectives, including a “Coaching Cam” for figure skating and a “Bench Cam” for ice hockey. These features give fans real-time insight into athletes’ preparation and reactions. A “Highlights Hub” will deliver vertical video recaps of key Olympic moments directly to mobile users.

Jim Denney, NBCUniversal’s chief product officer for global streaming, says the features put fans in control of their viewing experience. “From behind-the-scenes access as athletes prepare for competition to unique perspectives, Rinkside Live and Courtside Live put fans in control and take them deeper into the sports they love to celebrate, and the culture and stories that surround them,” Denney said.

Peacock will launch new Olympics mini-games on its mobile app. These include Prediction Games for figure skating and ice hockey, a daily multi-event Picks game, and Olympics trivia. The interactive features will run from January 24 through February 23. They complement Peacock’s extensive live coverage of the Winter Games, airing February 6–22.

For basketball fans, Courtside Live will debut during the NBA US vs. World All-Star Game on February 15, allowing viewers to explore multiple camera angles, including “Star Spotlight” and team-specific feeds that track bench reactions. On TV and web, these angles will be presented in a Multiview experience. During NBA All-Star Weekend, fans will also have access to highlights, live score updates, and recaps of key plays.

Peacock’s Super Bowl LX coverage will feature tools like Catch Up with Key Plays and Live Actions. These tools let viewers follow every major moment and discover additional content across the platform.

The new features build on Peacock’s prior innovations, including Gold Zone, Discovery Multiview, Live in Browse, and in-page sports hubs. These offerings reflect NBCUniversal’s push to make streaming more interactive, giving fans options to customize how they watch marquee events and engage with the stories around them.

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