The voice that defined generations of New York Yankees baseball is gone, but its echo will linger in booths and ballparks across the sport. John Sterling, the longtime Yankees radio play-by-play announcer whose theatrical delivery became synonymous with the franchise, died Monday at the age of 87.
His passing prompted an outpouring of respect from across Major League Baseball. Especially from those who shared his craft behind the microphone.
Sterling spent more than three decades calling Yankees games, beginning in 1989 and continuing through his retirement in 2024. Over that span, he described 5,426 regular-season games and 225 postseason contests, bringing a signature blend of enthusiasm and flair that made him one of the most recognizable voices in sports.
“John was a throwback broadcaster, for sure. He took a lot of pride in representing the Yankees,” said former Toronto Blue Jays analyst Buck Martinez to Barrett Media. “You can mention him with Vin Scully, Mel Allen, Bill Rizzuto and Bill White. He was one of the best.”
His style stood apart. Sterling leaned into storytelling, punctuated by booming home run calls and rhythmic catchphrases that turned routine moments into theater. Listeners didn’t just hear the game; they felt it.
“First off, John was a total gentleman — that’s the word that first comes to mind when I think of him,” notes Chicago White Sox radio broadcaster Len Kasper to Barrett Media. “I think the word eccentric or unconventional applies as well in that he out-dressed every radio announcer every day at the park. Sprinkled super sly cultural references into many of his calls and was scholarly while always remaining playful. He was simply himself on and off the air. That is the greatest compliment I could pay him.”
One of a Kind
Around the league, broadcasters often pointed to Sterling as a reminder that radio remains an art form. His approach relied on imagination and personality, not just precision.
“John was a truly unique human being. A lovable character whose wonderful eccentricities permeated his broadcasts,” said Eric Nadel, radio broadcaster of the Texas Rangers to Barrett Media. “He and Suzyn [Waldman] were always fun to listen to. Always entertaining and never boring. His style was all his own. I thoroughly enjoyed knowing him and loved my many dinners with him. John truly did it his way.”
Sterling once described the job in simple terms. “It’s your medium. You do what you want,” he said. “You have to paint the picture, which I love doing.”
That philosophy resonated with both veterans and newcomers in the booth. Many saw him as proof that individuality could thrive in an era of increasing standardization.
“The best way I could describe him was a man with an absence of malice. I never saw him go out of his way to try to hurt somebody ever,” recalled New York Yankees television voice Michael Kay on ESPN New York Monday. “He just wanted things to go the way he wanted them to go with the least resistance. John Sterling, without any encumbrance, or any speed bumps or anything like that. I don’t say that in a pejorative way at all, and wish that I had his ability to not stress over the little things. I really do wish that I had that.”
Always A Gentleman
Sterling’s run included one of the most remarkable streaks in baseball broadcasting history. He called 5,060 consecutive games from September 1989 through July 2019. That stretch covered every at-bat of Derek Jeter’s career and every inning pitched by Mariano Rivera.
Few broadcasters have matched that level of consistency. However, the human side was what many of Sterling’s peers remember most.
“When the Tampa Bay Rays made it to their first World Series in 2008, I get a phone call out of blue from John [Sterling]. He says, ‘Andy, I am sitting here at home and am just so excited for you and for the Rays. I didn’t know what to do about that so I just thought I’d call to wish you good luck. Remember to take time to enjoy the moment. I’m so happy for you,’” recalled Tampa Bay Rays radio broadcaster Andy Freed to Barrett Media. “That was one of the things I really admired about John. While of course he was Yankees through and through he also appreciated when good things happened to others. If you listened to his broadcasts, he respected and loved the game so much that he always praised the players and moments for the Yankees opponents.”
The Iconic Call
Yet it was Sterling’s creativity that left the deepest imprint. Sterling crafted personalized home run calls for Yankees players, often with humor or wordplay. His signature “Yankees win… theeeeee Yankees win!” call became a rallying cry for fans.
Inside the clubhouse, players embraced the tradition.
“It was a great call that he always made. An iconic call that will be remembered forever,” said Martinez. “I can remember a lot of the younger Blue Jays players when they happen to beat the Yankees. They would say ‘The Yankees lose.’ He was a great voice and a great person in Baseball.”
Aaron Boone, now the Yankees manager, described Sterling as “a voice for generations.” He added that Sterling will remain permanently tied to the franchise’s identity. Sterling’s influence extended beyond the Bronx.
Before joining the Yankees, he built a diverse resume that included work with the Atlanta Braves and Atlanta Hawks, along with various roles in New York sports media. Still, it was with the Yankees that he found his lasting stage.
“The thing about John is that people really adored him,” said Sterling’s longtime radio partner Suzyn Waldman on WFAN Monday. “For example, we’re in Baltimore. ‘Oh, darling. We’ve got our favorite restaurant tonight. We can go to prime rib.’ There’d be a hundred people out there waiting for John to come say hello. Every single time. People would show up because he was saying, we’re going to that restaurant.”
Legends Never Die
Sterling’s final call came on Oct. 30, 2024, when the Los Angeles Dodgers defeated the Yankees in Game 5 of the World Series at Yankee Stadium. Even in defeat, Sterling’s voice carried the weight of the moment. He briefly retired earlier that season before returning to call select games, including the World Series. That decision reflected his enduring connection to the booth.
“We had a couple things in common. The love of baseball, and not afraid to be himself,” said Kansas City Royals broadcaster Rex Hudler to Barrett Media. “His calls brought a smile to my face. He called me ‘Rexy Boy.’ One of the greatest radio voices ever to grace a microphone.”
Sterling often said he felt fortunate to spend more than six decades in broadcasting. He referred to himself as “a very blessed human being,” a phrase that captured both gratitude and perspective. For fellow broadcasters, Sterling’s career serves as both blueprint and challenge.
He proved that preparation matters, but personality can elevate the craft. His voice may be gone from the airwaves, yet its imprint remains.
Across baseball, in press boxes and radio booths, echoes of his style will continue to surface—sometimes subtle, sometimes unmistakable.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
I don’t even like the Yankees, but I love baseball and have always been an announcer nerd. I enjoyed his broadcasts immensely. A legend. Glad to read he was a great guy off the air too.