"It's a tough landscape out here for sports fans. They have a lot of choices. Media partners have a lot of choices of who they want to promote and who they want to distribute. If there's anything I learned from the NFL, it's you innovate or you die."
"What I'm hearing more from friends behind the scenes is that they love the type of tension and drama that has been created from that. It's almost become something they look forward to tuning in and seeing."