Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is part of the adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach hm by email at doctoredresearch@gmail.com.

Exclusive articles:

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Is Christian Radio About to Rise?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.

How Worried Should NPR Be About the Future?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

What Matters to College Radio Stations Trying to Attract the Next Generation?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s reassuring that so many college students still find radio/audio fun and want to be part of it.
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Breaking

Can Sports Radio Still Recruit the Former Athlete?

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"For sports radio to be persuasive, it needs to be believable. For sports radio to be believable, it must remain credible"

How Mike McVay’s Journey Led Him to the Radio Hall of Fame

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“I was shocked. I mean, it just didn't register at first. But it means so much to me because, again, you think of where you started and what motivated you to get into it.”

20 Brands In 20 Days: Rick Strauss, 98 Rock Baltimore

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A lot of people say it, but I think this company and this station really walk it in terms of local personality-driven community-engaged radio.

Silver Tribe Media’s Neal Carruth is Ready to Build Something Bigger

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"One of the big draws for me at Silver Tribe was the ability to help clients with everything that I've learned over two decades plus in radio and podcasting."

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