Dr. Ed Cohen

It looks like video advertising has become smarter but not wiser.

Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.