Dr. Ed Cohen

90 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.

Exclusive articles:

Is This the Best Programmatic Video Advertising Can Do?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It looks like video advertising has become smarter but not wiser.

What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars

Columns Dr. Ed Cohen Dr. Ed Cohen -
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

Columns Dr. Ed Cohen Dr. Ed Cohen -
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

How to Review Nielsen Ratings Diaries From Anywhere

Columns Dr. Ed Cohen Dr. Ed Cohen -
Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.
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Breaking

Is Radio ‘Dead’ or ‘Dying?’

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"I don’t know if the radio business is dying or not, but I know the current reality suggests we’re closer to the former than the latter."

Freddie Coleman Questions Radio’s Continued Diversity Issues: “What Are You Afraid Of?”

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"If somebody is really talented, their skin color or their gender shouldn't matter."

For Audacy’s ‘Katie & Company’ It’s About ‘Human Content’

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“Katie & Company” stars Katie Neal and airs in thirty-two markets across the country including the company’s Seattle, Detroit, Miami, Houston, and Chicago markets.

Aircheck: Gary Owens, 640 KFI Los Angeles, 1986

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In addition to radio, people of a certain age will remember him as the announcer for the comedy show Rowan and Martin’s Laugh-In.
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