Dr. Ed Cohen

88 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.

Exclusive articles:

How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

Columns Dr. Ed Cohen Dr. Ed Cohen -
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

How to Review Nielsen Ratings Diaries From Anywhere

Columns Dr. Ed Cohen Dr. Ed Cohen -
Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.

How Radio Can Avoid Overestimating Its Audience

Columns Dr. Ed Cohen Dr. Ed Cohen -
All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...

And You Thought Radio Had It Bad…The SiriusXM Edition

Columns Dr. Ed Cohen Dr. Ed Cohen -
In so many words, SiriusXM decided that streaming audio is a tough business if your company is not named Spotify, Apple, or Amazon.
123...18Page 2 of 18

Breaking

The Interview: The John Phillips Show on 790 KABC

Features 0
How do you interview someone perhaps best known for making racially motivated comments? Let's see how John Phillips did it.

Three Ways To Increase Audience Connection With Transparency

Columns 0
Imagine what it would sound like if the remaining talent were allowed to have editorial time about the recent changes to the station.

‘The Press Box’ with Bryan Curtis and David Shoemaker is The Ringer’s Must-Listen Podcast

Eavesdropping 0
"It’s worth just saying how stupid this is."

Being Laid Off Hasn’t Dampened Kadie Daye’s Love of Radio

Features 0
“You could be sad, but how will that help me? It is not going to help me get the next big thing."
spot_imgspot_imgspot_imgspot_img

© 2025 Barrett Media. All Rights Reserved.