Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.

Exclusive articles:

What Is the Media Rating Council, and Why Does it Exist?

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"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

Solutions to Help Nielsen Improve Radio Ratings in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
The plan is to take Nielsen out of the buy/sell process beyond supplying data.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

How Impactful is Voice of America on the Global Radio Stage?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I did my best to determine how USAGM asks their questions, and it wasn’t easy.

Is Senator Ted Cruz Misguided in His Approach Advocating for AM Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Assuming the bill becomes law (and it has support from both sides of the aisle as well as NAB lobbying for it), will anything change for AM?
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Breaking

The Audacy Partnership Is a Wake up Call to iHeartMedia Sports Radio Stations

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"You can always learn a thing or two from your competition—but only if you’re willing to watch and listen."

Premiere Networks President Julie Talbott Thought Her Radio Hall of Fame Call Was a Prank

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"I think all of us in this radio industry are really, really busy ... Thinking about winning an award or building a career that is award-winning is not anything that would cross my mind, ever."

Donald Trump Esaclates Media Attacks Against CNN and New York Times Through Intimidation

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I am strongly in favor of protecting the right to report based on facts. But Trump seems to be challenging that in so many of his attacks or defamation suits.

Is There a Lack of Passion in Spreadsheets?

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"If your brand needs explaining, it’s not fully baked."

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