Jeff Caves

225 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Exclusive articles:

How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Radio and Podcast Advertising for Road Trippers

3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Radio endorsers can be your 'superpower' in achieving your marketing goals.

Do Radio Advertising Clients Want an Immediate Return, Long-Term Growth or Both?

It's OK to do occasional price and item ads to generate leads a few times a year at critical times. But, month in and month out, run that jingle and make them laugh or cry to build a business.

Breaking

20 Brands In 20 Days: Brent Lane, Cat Country 98.7 Pensacola

“Cat Country 98.7 is very much about the community of Pensacola. We've spent 21 years now being a Pensacola radio station."

When Dan Patrick Calls Out Nielsen, Does Anyone Listen?

"If Dan Patrick can become one of the greatest storytellers in the format, it’s time for the format to begin telling its own story better"

Hits On The Horizon: Rob Thomas, Foo Fighters And Mau P

Took a couple of listens, but the new Foo Fighters / “Today’s Song” is surely one your ears should get on if they have not been.

What Country Radio Can Learn From the Floods in Texas

Country radio stations can't simply react when severe weather hits; they must anticipate, plan, and rehearse for disaster scenarios well in advance.