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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Why the NFL Can’t Have It Both Ways With Draft Pick Tipping

Columns John Mamola John Mamola -
"You can’t empower insiders, reward scoops, and fuel the social media fire, then act surprised when it burns a little too hot."

Sports Radio Continues To Play the Wrong Social Media Game

Columns John Mamola John Mamola -
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."

How ‘First Things First’ Discovered a Winning Formula To Land a Sports Emmy Nomination

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"My proudest moment is a continual moment of creating what is the best sports show on television. It is incredibly gratifying, and I’m incredibly proud that I get to be a part of that everyday."

The Disconnect Between NAB Week and Realities of Sports Broadcasters

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"Technology should push broadcasting forward. It should make great storytellers better, not make storytellers optional. That’s the feeling I carried with me from my time in Vegas two years ago, and still have today."

If Sports Leagues Found a Loophole, So Should Others With Prediction Markets

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"Advertising categories were never about clean lines. They were about how many lines you could draw — and how long you could get away with pretending they mattered."
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Breaking

How Jodi Koontz Went From Producer to Anchor of a Syndicated Show

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"The reason I think it's important to tell that story is because that's the day I learned you have to ask for what you want."

Joe Rogan Was Never Going to Be On 60 Minutes – But Should He?

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Even in a state of flux, the idea of Rogan suiting up as a 60 Minutes correspondent ranks somewhere between unlikely and laughable — about as plausible as me waking up next to Salma Hayek. But should it be that far-fetched?

Clay Travis Exposes the Perception Problem Hurting News/Talk Radio

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As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.

Radio Keeps Earning a C+ When It Has A-Level Talent

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"Today's system rewards tenure over talent, safeness over boldness, and sameness over creativity."