Mark Kreidler

45 POSTS
Mark Kreidler is a national award-winning writer whose work has appeared at ESPN, the New York Times, Washington Post, Time, Newsweek and dozens of other publications. He's also a sports-talk veteran with stops in San Francisco and Sacramento, and the author of three books, including the bestselling "Four Days to Glory." More of his writing can be found at https://markkreidler.substack.com. He is also reachable on Twitter @MarkKreidler.

NBC Olympics Broadcasts Are No Longer Driven by Competitions

Columns Mark Kreidler Mark Kreidler -
There was a time when NBC could just roll out the Olympics and start counting the loot. The athletes were the stars. The locations...

Warner Bros. Discovery Still Wants NBA, Must Believe Charles Barkley Will Stay

Columns Mark Kreidler Mark Kreidler -
Without ogling its existing contract with the NBA (and it’s a safe bet we won’t be getting a look anytime soon), it’s impossible to...

SEC Commissioner Greg Sankey May Have to Answer to ESPN About Expansion

Columns Mark Kreidler Mark Kreidler -
With the conference ditching longtime partner CBS and jumping to the Disney-owned ESPN/ABC this year, Sankey now presides over an SEC that is fully invested in broadcast revenue, period.

MLB Putting Microphones on Players Brings Very Little Value to Broadcasts

Columns Mark Kreidler Mark Kreidler -
Right now, baseball’s primary fan issue is its paltry offensive output, not how many words its players speak during live broadcasts.

Bronny James Will Be a Featured Summer Attraction on ESPN and NBA TV

Columns Mark Kreidler Mark Kreidler -
This is a public player who has lived in the public eye.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."