Mark Kreidler

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Mark Kreidler is a national award-winning writer whose work has appeared at ESPN, the New York Times, Washington Post, Time, Newsweek and dozens of other publications. He's also a sports-talk veteran with stops in San Francisco and Sacramento, and the author of three books, including the bestselling "Four Days to Glory." More of his writing can be found at https://markkreidler.substack.com. He is also reachable on Twitter @MarkKreidler.

Nobody at ESPN Should be Surprised Doc Rivers is Back Coaching

Columns Mark Kreidler Mark Kreidler -
The network’s execs got burned on this one, but they’ll jump right back into the fire next time and chase down the biggest star power they can wrangle.

Analysts Like Tom Brady Will Need to Explain “Football Math” to NFL Fans

Columns Mark Kreidler Mark Kreidler -
"Beginning next season, it’ll be (Tom Brady's) job to explain football thinking to casual viewers in a way that helps them enjoy a broadcast and want to stick around."

For Bill Belichick To Succeed in Broadcasting, the Teacher Must Become the Student

Columns Mark Kreidler Mark Kreidler -
We’re just so accustomed to his grumblin’ mumblin’ stumblin’ routine with the media, particularly the New England media, that many folks assume that’s the way the coach behaves normally.

Is Chiefs-Dolphins Worth Spending $6 for NBC Peacock?

Columns Mark Kreidler Mark Kreidler -
"Can Peacock, with 30 million current subscribers, make a dent with one playoff offering?"

Nobody in Sports Gets to Write the Ending They Want, Not Even Al Michaels

Columns Mark Kreidler Mark Kreidler -
"What gets lost in all of this is that Al Michaels, at 79, is still in the thick of things."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."