Mark Kreidler

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Mark Kreidler is a national award-winning writer whose work has appeared at ESPN, the New York Times, Washington Post, Time, Newsweek and dozens of other publications. He's also a sports-talk veteran with stops in San Francisco and Sacramento, and the author of three books, including the bestselling "Four Days to Glory." More of his writing can be found at https://markkreidler.substack.com. He is also reachable on Twitter @MarkKreidler.

The NBA Play-In Tournament is Simply About Money

Columns Mark Kreidler Mark Kreidler -
By most estimates, the PIT has added millions of dollars in value for the league’s broadcast partners.

Masters Ratings Will Show if Golf Fans Have PGA Tour-LIV Golf Fatigue

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The Masters arrives this year at a sort of early confluence of issues.

Colorado Rockies TV Situation a Glimpse of What is to Come for MLB Fans

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"With those regional networks in free-fall, the league may have to move quickly and hope to find its footing along the way."

truTV May Soon Become a Regular Channel for Sports Fans

Radio Mark Kreidler Mark Kreidler -
And truTV could use the attention. In 2023, the network ranked 84th in ratings across all viewers, with an average audience of 120,000, an 18% drop from the year before.

The Television Forecast Calls for More Football

Columns Mark Kreidler Mark Kreidler -
What remains consistent is how well sports are positioned to grab ratings points and, eventually, paywall conversions.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."