Mark Kreidler

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Mark Kreidler is a national award-winning writer whose work has appeared at ESPN, the New York Times, Washington Post, Time, Newsweek and dozens of other publications. He's also a sports-talk veteran with stops in San Francisco and Sacramento, and the author of three books, including the bestselling "Four Days to Glory." More of his writing can be found at https://markkreidler.substack.com. He is also reachable on Twitter @MarkKreidler.

The NBA Play-In Tournament is Simply About Money

Columns Mark Kreidler Mark Kreidler -
By most estimates, the PIT has added millions of dollars in value for the league’s broadcast partners.

Masters Ratings Will Show if Golf Fans Have PGA Tour-LIV Golf Fatigue

Columns Mark Kreidler Mark Kreidler -
The Masters arrives this year at a sort of early confluence of issues.

Colorado Rockies TV Situation a Glimpse of What is to Come for MLB Fans

Columns Mark Kreidler Mark Kreidler -
"With those regional networks in free-fall, the league may have to move quickly and hope to find its footing along the way."

truTV May Soon Become a Regular Channel for Sports Fans

Radio Mark Kreidler Mark Kreidler -
And truTV could use the attention. In 2023, the network ranked 84th in ratings across all viewers, with an average audience of 120,000, an 18% drop from the year before.

The Television Forecast Calls for More Football

Columns Mark Kreidler Mark Kreidler -
What remains consistent is how well sports are positioned to grab ratings points and, eventually, paywall conversions.
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Breaking

Joe Davis, Former Salem Media COO, Dies at 82

Business 0
"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

Sports 0
"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

Sports 0
"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Business 0
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."