Mark Kreidler

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Mark Kreidler is a national award-winning writer whose work has appeared at ESPN, the New York Times, Washington Post, Time, Newsweek and dozens of other publications. He's also a sports-talk veteran with stops in San Francisco and Sacramento, and the author of three books, including the bestselling "Four Days to Glory." More of his writing can be found at https://markkreidler.substack.com. He is also reachable on Twitter @MarkKreidler.

The NBA Play-In Tournament is Simply About Money

Columns Mark Kreidler Mark Kreidler -
By most estimates, the PIT has added millions of dollars in value for the league’s broadcast partners.

Masters Ratings Will Show if Golf Fans Have PGA Tour-LIV Golf Fatigue

Columns Mark Kreidler Mark Kreidler -
The Masters arrives this year at a sort of early confluence of issues.

Colorado Rockies TV Situation a Glimpse of What is to Come for MLB Fans

Columns Mark Kreidler Mark Kreidler -
"With those regional networks in free-fall, the league may have to move quickly and hope to find its footing along the way."

truTV May Soon Become a Regular Channel for Sports Fans

Radio Mark Kreidler Mark Kreidler -
And truTV could use the attention. In 2023, the network ranked 84th in ratings across all viewers, with an average audience of 120,000, an 18% drop from the year before.

The Television Forecast Calls for More Football

Columns Mark Kreidler Mark Kreidler -
What remains consistent is how well sports are positioned to grab ratings points and, eventually, paywall conversions.
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Breaking

Fox & Friends Hosts Light Empire State Building During Fox News 30th Anniversary Celebration

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"Fox continues to evolve, continues to get better, continues to respond to the audience. Every day we're thankful."

Dianna Russini Reportedly Hiring Crisis Publicist Ahead Of Potential Sports Media Return

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"Russini resigned from The Athletic in April amid controversy over her relationship with Patriots head coach Mike Vrabel."

Katie Zacharia, Former Fox News and Newsmax Commentator, Named White House Press Secretary

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Zacharia’s appointment continues Trump’s practice of choosing communicators with experience in conservative media and administration messaging.

Gracie Awards Open Nominations for 2027 Ceremony

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"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”