Radio Needs to Play Into the ‘New’ Factor Everyone Craves
You have to be creative to get the word out. One thing radio could learn from its own past is that outlandish publicity stunts work.
Radio Station Ownership’s Choice: Pulling the Plug or Plowing Ahead
It’s becoming increasingly hard to remain optimistic about the medium.
News Media’s Annual Holiday Dip, And What’s Different (And The Same) This Time
Every time I start to lapse into the mindset that I’d better check in on the news, I remind myself that there is plenty of other material to take its place.
Will The Media Industry Adapt To Technological Changes?
"How many traditional news outlets are effectively using TikTok, for example? How well did traditional media fare when Facebook and Google took their content and advertising revenue?"
What the Latest Layoffs Say About the Radio Industry’s Future (Or Lack Of It)
Tell someone you meet that you’re in radio and they’ll shrug and move on as if you told them you work the drive-thru at Culver’s.