Perry Michael Simon

104 POSTS
Perry Michael Simon is a weekly news media columnist for Barrett Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.

Is It Time for Radio Professionals to Find Something Else to Do?

What you should be doing is imagining a world where radio just doesn’t exist and you can do anything else you want to do…and then do it.

Why Your Case Against Public Media Is Likely Wrong

Arguing that public radio and television are competing for the same audience assumes that there’s some crossover between the two. You’re doing different things.

Why Broadcasting From the White House is Always A Bad Idea For News/Talk Radio

Don’t do political radio rows, ever. Don’t do interviews to make friends and don’t socialize with the people you cover.

Why Radio Needs to Embrace a Complete Reconstruction of the Industry

I’m proud that I got to work on some unusual radio projects and the early stages of podcasting, but today we’re at the same things-gotta-change position as we were back then, only worse.

5 Reasons for the Radio Industry to Feel Optimistic About the Future

There’s plenty of reasons to feel optimistic about radio’s future. Did you know that?

Breaking

Borell Associates: 77% of Local Advertisers to Steady or Increase Spending

Economic confidence, however, continues to weaken.

Pat McAfee Announces Release Of Upcoming Album “The Diary Of A Polarizing Figure”

"For as long as I can remember my mere existence has made people hate my guts. I’ve been writing songs about it for 20yrs & it’s time to let them aht."

Audacy Announces SportsRadio 610 Rebranding As 95.7 The Fan Beginning August 13

"Sports Radio 610, we're growing. You heard it in the promo, and you're going to hear it a lot from us as we get to this August 13th date, and as we go beyond it. We're becoming louder, clearer, and better than ever."

Jemele Hill: Journalism Continues To Be Phased Out In Sports Broadcasting

"In an attention economy, what matters is who can draw the attention. Sometimes it doesn't matter often whether it's good attention or bad attention. If you can captivate audience, that is what your biggest selling point will be."