Phil’s Future Five: Why Taylor Swift Looks Ready For Another Smash Hit
Phil’s Future Five is me doing the work for you and finding records currently outside the Top 30 in their respective formats that are positioned to break.
Radio Not Playing Bad Bunny is Bad Programming
"I don’t believe programmers are ignorant. I don’t believe they’re arrogant. But I do think some are trapped inside systems built for a different era."
Why Micro Dramas Might Be the Next Radio Content Move Hiding in Plain Sight
Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
Olivia Dean Proves Sounding Soft Will Make You Hard to Beat
Pop programmers hear melodies. AC programmers hear something more interesting than another Maroon 5 song. AAA programmers hear musicianship and the chance to play someone without a man bun.
Why Radio Needs to Embrace the Fractional Workforce
“We tried consultants before and it didn’t work.” Then you hired advisors, not executors. Fractional works because it stays in the system long enough to adjust, learn, and deliver.