Exclusive articles:
Three Minutes And Emotional Impact = Better Ratings
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.
What Happens When Your Radio Station Gets COVID-19?
Radio station brands get sick. Sometimes, the healthiest brands struggle through the illness because those stations are unfamiliar with the experience.
Radio Just Saying ‘Local’ Doesn’t Make It So
“Why do we think local makes our brand more appealing to the listener?”
A Branding Lesson From Pretzels, Napkins, And Coffee Mugs
Pretzels, napkins, coffee mugs. What’s the big deal? The attempt to make the mundane more imaginative or the routine a bit unusual is the deal.
Yacht Rock’s Final Season Of Emotional Significance
If you follow the genre of music identified by soft rock artists like Michael McDonald, Hall & Oates, Steely Dan, Ambrosia, Pablo Cruise, and Kenny Loggins, you know Yacht Rock has become more than a weekend feature for radio station critics.
