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Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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Remember when Christmas Day used to be about family and gifts? A piping hot cocoa to start the day with a glass of wine to finish it. Gifts, family, food, fun. Do you also remember when sports on Christmas Day used to be minimal? Now, one in four Americans surround their Christmas Day planning around sports. Specifically the NBA and the NFL. Talk about a lump of coal for ol’ Kris Kringle.

Since 2021, the NFL has staged at least two regular-season games every Christmas. The games began airing on traditional broadcast networks such as FOX and CBS, but have since shifted mainly to Netflix. This year, the NFL is presenting three games on the annual holiday that has long been dominated by the NBA. That has led to observers questioning whether the NBA should shift away from the holiday it has long claimed as its own. In reality, any shift would be a giant mistake.

Stats Don’t Lie

Let’s start with viewership.

Last year, ESPN/ABC’s five-game slate of NBA action drew an average of 5.5 million viewers. The top stars were prominently featured. Start with the Knicks out East, mix in Steph Curry and defending league MVP Shai Gilgeous-Alexander, and wrap things up with Nikola Jokic out West. From noon until well after midnight, NBA basketball was live on television. What we all have come to expect annually.

The NBA has had five games every Christmas since 2008, and viewership overall has been relatively consistent, averaging around 4.5 million to upwards of 6.3 million viewers, with most years falling in the 5.5 million range.

When the NFL began putting regular-season games on Christmas in 2021, the viewership changed.

In 2021, NBA Christmas viewership dipped to 4.1 million. 2022, viewership saw a slight increase to 4.3 million. In 2023, it dipped again to 2.9 million. Why the dip? The NFL Christmas games were on broadcast television. FOX, NBC and CBS both saw massive audiences driven to their respective holiday slates. The NBA needed Santa to deliver a gift worth giving in order to save the concept of NBA on Christmas.

Boom. The NBA got a Christmas miracle.

The NFL moved its games to Netflix as part of a three-year deal with the streaming platform, taking NFL on Christmas off broadcast television and shifting it behind a paywall. The NBA numbers were back to normal, with an average of 5.25 million people tuning in in 2024 and 5.5 million last year.

If you dive into the data, the numbers suggest the NBA should stick with Christmas as long as NFL football remains on a streaming platform rather than fully on broadcast television. Broadcast still holds tremendous power with the viewing audience and the average sports fan. These viewership figures are proof of that power. The minute the competitor goes behind a paywall, broadcast still delivers.

Sorry, Pat

That’s why, when Pat McAfee offered a potential solution for the NBA to shift away from Christmas on Tuesday, the notion was laughable.

The NBA has been a proven source of entertainment on the holiday for decades. For nearly 60 years, families have counted on the sport of basketball to be easily and readily available, with the stars of the game always shining on the annual holiday. McAfee’s suggestion to shift the NBA to Christmas Eve doesn’t benefit the league in any way.

Think of your own situation as an example. Christmas Eve is the last-minute shopping, wrapping, planning, cooking and holiday preparation before the big day. Placing five NBA games on a day when attention is already spoken for in so many other areas would not be a net positive.

The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it. That distinction matters.

The NBA doesn’t own Christmas Day because it has exclusive rights to the holiday. It owns it because, for nearly 60 years, it has built a viewing habit that fans recognize and anticipate. The moment the calendar turns to December, we know what is coming: family, food, gifts and NBA basketball. That consistency is worth protecting.

Christmas Day is different from Christmas Eve. The day before Christmas is filled with distractions. There are gifts to wrap, food to prepare, last-minute shopping to finish and a seemingly endless list of things demanding attention. Christmas Day is when much of that work is finished. The presents are open. The meal is being prepared or already eaten. The family is gathered. And, for millions of people, there is time to sit down and watch sports.

A Lasting Tradition

The NFL can put three games on the schedule and dominate the conversation. It can command enormous audiences mainly on streaming platforms and continue to expand its presence on the holiday. But that doesn’t mean the NBA should surrender the one piece of the Christmas sports tradition it has spent generations building.

The NFL took its place on Christmas Day, it hasn’t earned it. The NBA has already earned its place on Christmas. The answer isn’t to move the NBA away from Christmas and hope fans can find the time. The answer is to keep giving them something they have already made time for.

Because when it comes to Christmas Day, the NBA doesn’t need to beat the NFL. It simply needs to remain part of Christmas.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why WTOP’s ‘Top News Podcast’ Is the Wake-Up Call News Radio Needed

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WTOP is doing something most news/talk stations still won’t try, and it’s about time someone did. On Monday, the Washington, D.C. all-news station laid out its plans for Top News Podcast, a feed that will update 12 to 14 times per day with 20-minute rundowns running from 6 AM to 7 PM. WTOP is also building video versions of the show for digital platforms, which means the same content will live on audio apps, YouTube, and social feeds simultaneously.

Director of News and Programming Julia Ziegler called it a natural evolution for the brand. “This new podcast represents a natural evolution of the WTOP brand,” she said. “It meets news consumers where they are — on more platforms than ever before — allowing us to grow our audience and develop new revenue streams.”

That phrase gets used constantly in this industry: meet listeners where they are. Executives say it in strategy memos, on earnings calls, and in trade interviews like this one. But there are two problems buried inside that sentence, and WTOP just showed everyone else how to fix both of them.

Consumers, Not Listeners

The first problem is the word “listeners.” That framing is outdated. These are news consumers, and they’re largely platform agnostic. They don’t care whether they’re getting their information through a car radio, a podcast app, a YouTube video, or a headline on their phone. They just want the news, they want it fast, and they want it on whatever platform or app they’re using at that exact moment.

If you’re running a news operation and you actually want to meet consumers where they are, you need more than one lane. You need an audio strategy, a long-form video strategy, a short-form video strategy, and a written strategy. Anything less isn’t meeting anyone anywhere. It’s just hoping people still find you the old way.

WTOP clearly understands this. The station isn’t treating Top News Podcast as a side project bolted onto its broadcast signal. It’s building a standalone product with its own release cadence, its own producers, and its own video component. That’s a real strategy, not a talking point.

Follow-Through Is the Real Test

The second problem is one I’ve raised before: we talk a good game about on-demand audio, but the format has consistently failed to back it up. Plenty of stations still upload episodes hours after a show ends. Some still leave traffic and weather segments in podcast feeds, content that means nothing to someone listening on Tuesday afternoon. Those choices tell the audience something, whether stations mean them to or not. They signal that podcasting is an afterthought rather than a priority.

And when something isn’t a priority for the brand, it won’t become one for the audience either. Consumers can tell the difference between a product that’s been thoughtfully built and one that’s been dumped online to check a box. WTOP is doing the former. The station is hiring two additional producers specifically for this show, which is a real investment, not a press release dressed up as one.

That’s what separates Top News Podcast from so many “we have a podcast too” efforts across the format. WTOP isn’t just repackaging its broadcast signal and calling it done. It’s building something native to the platform, updated throughout the day, and formatted for how people actually consume video and audio now.

Radio doesn’t have to disappear from that equation. It can still be a platform, and for many stations, it can still be the most important one. But it can’t be the only one anymore, and WTOP is proving that in real time.

Other news/talk operators should be paying close attention here, because this is what commitment looks like. It’s not a single podcast feed with stale audio and old traffic reports. It’s a dedicated show, staffed appropriately, distributed across formats that consumers actually use. If WTOP’s approach works the way it should, expect other major-market news stations to start asking why they haven’t done the same thing already.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

4 Non Blondes Singer Linda Perry Documentary

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I remember the first time I saw the band 4 Non Blondes. It was in the office at a radio station on a VHS tape recording of “What’s Up?” Interscope Records was pushing the single.

Linda Perry looked different than everyone else. Powerful, unique, and strong — I was told — “She’s a rockstar.” I believed it then. I still do.Their debut “Bigger, Better, Faster, More” became a global success, and the song? A phenomenon covered and performed by many throughout the years, including Dolly Parton and Lady Gaga. Notably, the song is still gaining attention in the digital landscape.

*Editor’s Note: Answers have been edited for clarity and length.*

A Legendary Songwriter and Artist

I was so excited to interview Linda Perry. She’s one of the most honest people I have ever spoken to. Opinionated, yes. Authentic, yes. And correct in her observations — yes! Linda is an in-demand songwriter who has written hits for Christina Aguilera, P!nk, and Gwen Stefani.

She also has a beautiful new album called “Let It Die Here,” which was created after the filming of her documentary of the same name. With help from acclaimed producer Don Hardy, the documentary follows Linda’s journey through one of the most impactful years of her life. Additionally, the film explores the loss of her abusive mother, her cancer diagnosis, and her journey of self-discovery. We discussed music, motherhood, and more.

“Why Are You So Down to Earth?”

Terrie Carr: “There are people that I admire and there are also people that I’m in awe of. Linda Perry, you are both of those. I know you’re a very humble person. Ladies and Gentlemen, it’s Linda F’Ing Perry!!!”

Linda Perry: “First of all, thank you for calling me humble because I really do try to be. Actually, sometimes people are like, ‘Why are you so down to earth?’ And I’m like, ‘Well, I think it’s because I never think I’m good enough,’ you know? So I’m always trying to be better and better.

There’s so much room for improvement. And there’s always a better song to write. There’s always a better course to find. Moreover, there’s always a better way to be kinder in the world — a better parent.

So I think because I’m so preoccupied with that space, when someone says ‘legend,’ I’m looking behind me, like ‘Who are they talking about?’ ‘Did Madonna just walk in?’ I appreciate everything that you said.”

“Who Was That Moment for You?”

Terrie Carr: “Your impact on me as a woman in the music business who was finding my way was huge. I think you can relate to this — always being told ‘You’re lucky to be here’ rather than ‘We appreciate your contributions.’

I remember the day when I was invited into a music meeting, and somebody was coming in from the label. And I don’t know who the local was, but it was an Interscope person, I guess. They talked to us about this record that was coming out from this band, ‘Four Non-Blondes.’

‘And the singer is a girl, and she’s a rock star.’ Then they played us ‘What’s Up.’ But the thing that stood out to me the most was that this executive from a record label in 1993 was telling us that this was their ‘hot band,’ and the female was a rock star. For me, as a woman who always felt unseen, that moment clicked for me. And I thought, ‘You know what? Women can move this machine forward because this guy is telling me that.’ You were that moment for me. Who was that moment for you? Or maybe you didn’t have one. Maybe you created your own moment?”

“She was like the ultimate villain to me”

Linda Perry: “I don’t know what to say. I’ve been asked that several times, and I always feel weird not having an answer. But the truth is, the person that moved and motivated me was my mom — because she was so brutal and mean. To me, she was the ultimate power. Very strong and very mean. Yet I loved this villain.

She was like the ultimate villain to me. And so beautiful and extravagant — just a survivor. A survivor. I always admired my mom. People think that I should hate my mom for the things she’s put us through. But I idolized her because I knew, for some reason, I could identify as a very young survivor. I was instantly put in that position.

My mom had years to process the abuse, which probably came later in her life. It was instant for me. I was instantly born into the survival reality show. So I really think about that. And I still think that she’s pretty amazing. I just needed to have strength. And I needed to persevere. I needed to be strong. And I give her all of that — she built my character.

As far as music, there are so many influences. I mean, Brian Wilson. Karen Carpenter was huge for me because I could identify with her voice — it sounded like I felt. The melancholy and depressing sound, you know?”

“Karen Carpenter Was Huge for Me”

Terrie Carr: “That’s why I love Chrissie, because I feel like Chrissie is like a punk Karen Carpenter.”

Linda Perry: “Yes! But she’s confident and powerful. And Karen wasn’t. But what an incredible drummer. And nobody heard her. Nobody heard her cries, and nobody saw what she was going through. I identified with that. Mind you, I was probably four or five in the 70s when I heard the Carpenters for the first time.

And immediately, it wasn’t the songs — their songs are cheesy and not what I would want to listen to. But it was her tone. I immediately identified that emotion. That tone, that resonance, the sadness, the darkness, the melancholy, the laid-back quality, the understated vocal — it was so powerful. So Karen, hands down, from an emotional place. But Brian Wilson as well. Those melodies all felt like sad cries, mourns, a cry for help, you know? Those harmonies. I always gravitated towards the dark, this very dark, reflective, emotional sound. I guess I was emo early on!”

“Was That Your Idea or Did It Happen Organically?”

Terrie Carr: “For the fans, we have a whole Linda Perry experience because you get to see the documentary, which is so well done. My hat goes off to Don Hardy. And you have this amazing new record. Now, I’m not going to lie — if I were doing a documentary with you, I would be intimidated. I would be afraid to try to capture all of those moments because you’re such a strong presence. And Don got them, and you seem like you felt very comfortable with him. And of course, you’ve got this amazing record as well. Was that your idea going into it? Or did it happen organically?”

“I’m not a hit maker. I just write songs, and it comes from my emotion”

Linda Perry: “No, I would have never made a documentary. There’s no world where I call up some people and go, ‘You know what? Let’s make a documentary about me.’ No! Don and I became friends through this project called ‘Citizen Penn.’ He directed it, and he asked me to score it. We became friends through that experience. Then he was like, ‘You know, you’re so interesting. Can I just come hang out at your studio and film you?’

And I’m thinking, ‘Oh, everybody tells me I don’t do enough social media. So this is perfect.’ I said to him, ‘Can I use some of this for social media?’ And he was like, ‘Okay!’ He was so easy to be around. There was no big energy with Don around. He just happened to be there during a time when I was getting confused. I was getting confused about what my purpose in life was. What am I supposed to do now? Because at this time, I had been a songwriter and producer for almost 25 years. I was just struggling with things like, ‘I don’t feel creative. I’m not digging where these artists are coming from. You know, the work ethic isn’t at the level that I would want to.’ I’m not saying that it’s bad what these artists are doing, but it just wasn’t what I wanted to be involved in.

I’m not a hit maker. I just write songs, and it comes from my emotion. If it becomes a hit, great. If it doesn’t, I’m not sweating it. I’m not going to bed late at night going, ‘I didn’t write a hit.’ I just want to make music, you know?”

“Where Do We Go From Here? How Do We Come Back to Something Real?”

Terrie Carr: “Where do we go from here? We have so much, yet we feel so empty. There’s so much of it being thrown at us every day, but yet there’s an emptiness I feel as a music fan. So I know where you’re coming from when you say I didn’t really feel where some of these artists were coming from. Where do we go from here, Linda? How do we sort of come back to something real?”

Linda Perry: “There’s never going back. There’s just new versions. I don’t know why this is popping in, but I’ll say it. Justin Bieber came out during the Grammys in what looks like boxer shorts. By himself, no shirt, he performed. And there’s like this backlash — ‘Did you just roll out of bed?’ ‘Why is he wearing boxer shorts?’ ‘That was weird.’ ‘What’s wrong with Justin Bieber?’

And all I have to ask is — did it move you? Did it move you? It moved me. People have to ask themselves, ‘Is this moving me?’ The artist has to ask themselves, ‘Does this feel authentic to who I am?’ Or am I just trying to play a role? Is this the game, the thing I have to do?

Lindsay Buckingham and Steven Nicks just wrote a song. Adele just sat down and had someone play the same four chords over and over in this arpeggiated way. That’s what she is known for now. And Adele releases a record when she feels like it. Kate Bush — her labels would yell at her, ‘Where is our record?’ And she’s like, ‘It’ll be done when it’s done.’

She produced her record and wrote it. She choreographed everything and arranged the strings. I mean, amazing. There were no rules when Zeppelin showed up on the market. That’s what concerts are for — they are for the moment. Now we’re just sitting in our houses watching a concert. It’s a different perspective because now you’re listening for imperfections. And live performances, if you’re actually doing it live, there are imperfections.

The Beauty of Imperfection in Live Performance

(Perry contnues)…You go out of tune. But you hit things. You mess up solos. You mess up arrangements. Sometimes you forget words. That’s what’s beautiful about concerts. But then when you go see some of these artists, they’re lip-syncing. Everything’s programmed. So it sounds like you’re getting this perfect record, this perfect concert. And it’s a lie. It’s a scam. It’s a fraud. I think artists should be sued for selling concert tickets. The extreme amount of what it costs now — and they lip-sync.

That is false advertisement. It’s fraud. It’s a scam. And the audience, the kids — they should sue those artists for that fraud. We go to concerts to feel alive. We want to hear something that we didn’t hear before. And we want to stop in the middle of the show and go, ‘Wow, I forgot the lyrics,’ and then you have to restart again. That’s the magic. That’s the stuff that we want to go see. I think that the audience has a very strong voice right now. They need to be aware of their power. The artist needs to wake up. They need to start giving the audience something to fight for. Because otherwise, they chew them up and they spit them out. And that’s why there’s artists coming in and out so quickly — because they don’t deserve to be there longer than they are there.”

Linda’s “Let It Die Here” documentary will exclusively stream on 8/16 on Lindaperry.com. You can check out our full conversation below.

Linda Perry with TC

Linda Perry With TC Stream

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Tim Scheld Reflects on Career, WCBS 880 Legacy in New Memoir

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Tim Scheld spent nearly two decades shaping the sound of WCBS 880, and now he’s put his stories on paper. The longtime news director and brand manager, who led the all-news institution from October 2003 until his retirement in November 2022, has released a new memoir, My Front Row Seat, chronicling his decades on the front lines of American news.

Scheld’s motivation for writing came from years of swapping stories with former colleagues.

“You talk to enough radio people, and they can’t stop talking, even after the mic is off,” said Scheld. “We all have great stories. Whenever the WCBS crowd gets together, we sit around the table and tell them, and it’s such a rich collection based on the access we’ve had.”

Family played a role too, since Scheld and his wife have been married 34 years and raised two children who barely remember their father’s reporting days.

“I’m pretty sure both of my kids don’t even remember that I was a reporter,” Scheld said. “They know I worked at WCBS as a manager, but they were too young to know the stories I was doing before they were born, and some of them were really consequential. Part of my motivation was to write it down so my family might see what my history was.”

A Diary Becomes a Book

The pandemic also nudged Scheld toward the page, since he began jotting down a few thoughts every couple of days about what his family was going through.

“That ended up being something I looked at about six months past COVID and said, this is really interesting,” the former WCBS leader shared. “This might be a story worth telling someday. Those were the very first pages I wrote, even though it’s not the first chapter in the book.”

Beyond nostalgia, Scheld wanted to defend a profession he feels has taken a beating in the public eye, tainted by partisanship even as reporters keep doing the work he considers noble.

“I deeply believe it’s a noble profession filled with people who just want to tell stories and shine light on excesses and problems,” said Scheld. “The profession is in a bit of trauma now because trust has eroded. There has to be value in showing the humanity involved in our profession, where people are passionate about being truth tellers and making their communities better.”

Translating decades of broadcast writing into book form wasn’t seamless, so Scheld leaned on longtime friend and author Paul Semendinger to help him shift from writing for the ear to writing for the eye.

“It was a little harder than I thought,” Scheld said. “I was skilled in broadcast writing, and that’s a lot different than writing a book. I had help from a good friend, Paul Semendinger, who’s a writer of books, and he looked at my chapters and said I needed to be more descriptive. After a few chapters, I understood that.”

Some chapters carried more emotional weight than others, and Scheld covered the Columbine shooting as a new parent, so the memory still lingers.

“To see the trauma of bloodied children escaping from the second-floor library into the arms of heavily armed emergency responders, and to see children marched away from their schools with their hands in the air, it’s just so traumatic,” he said. “The fact that it continues is really heartbreaking.”

The Oklahoma City bombing hit close to home too, since it came just months after his son was born.

“The bomb exploded right below the daycare center in that building, and I think 18 of the fatalities were young people from the daycare center,” Scheld said. “You can’t help but look at that and feel the trauma.”

Other memories bring him joy, from the silence of Princess Diana’s funeral procession to Mark McGwire’s 70th home run and George W. Bush’s first pitch after 9/11.

“If you’re a good reporter, those audio and visual notes stay with you forever,” said Scheld.

Life After WCBS

WCBS shut down its all-news format in August 2024, and Scheld admits the anniversary still stings. He was playing hockey that morning and didn’t learn what happened until he got back to his car.

“It feels like such a waste,” Scheld said. “I know the business reasons why. And I’m not immune to understanding the struggles the company had running two AM stations that are very expensive.”

Audacy leaned heavily into 1010 WINS at WCBS 880’s expense long before the shutdown, according to Scheld. He posited that that effectively sealed the station’s fate.

“They made a decision they were going to put all their eggs in that basket,” he said. “It made WCBS a weaker property and signaled to the market that one station was a priority and the other wasn’t. It was kind of a matter of time.”

Despite the loss, Scheld holds no ill will toward the former competitors who survived at WINS.

“I think all of us, to a person, stay pretty tight with each other,” the former WCBS leader shared. “I think every one of us still feels like we lost a relative. It doesn’t mean WINS isn’t good at what they do. They’re killing it in the ratings, and I give them all the credit in the world.”

Still, Scheld believes the tri-state market lost something 1010 WINS doesn’t replace. Namely, deep local reporting across New Jersey, Connecticut and metro New York.

“There’s no question in my mind the market is poorer for not having a station like WCBS covering important stories in the tri-state,” said Scheld. “There are a million stories that could use in-depth reporting. And local news makes a real difference in the communities where it’s served.”

The Path Forward

Looking at the industry overall, Scheld remains optimistic. He pointed to strong all-news outlets like KYW, KNX, and WTOP as proof the format can still thrive.

“Any news outlet worth their salt today must be digitally focused,” he said. “It has to be focused on multi-platform delivery, not just viral stuff. Radio isn’t the only place people get their news anymore. And if you don’t have a digital strategy, you’re going to dry up and blow away.”

The bigger obstacle, in his view, isn’t audience appetite, but rather the broken revenue model propping up local news.

“News and information is not the profit center it was 20 years ago,” Scheld said. “That’s kind of why CBS got out of the business of CBS News Radio. They didn’t recognize the value of promotion. They just said it’s not making us any money, and that was the sad part of it.”

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Ross Tucker Elevated To CBS Sports Second Booth Following JJ Watt Replacing Tony Romo

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CBS has settled its NFL booth shuffle. Ross Tucker has been tabbed as the new analyst

What We Know: J.J. Watt is moving up to CBS’s top NFL team, replacing Tony Romo alongside Jim Nantz and Tracy Wolfson. In turn, that shift opens a seat next to Ian Eagle for Ross Tucker. There, Tucker reunites with sideline reporter Evan Washburn, his former Westwood One Thursday Night Football radio partner. Since 2023, meanwhile, Tucker has called CBS games alongside Tom McCarthy, plus college football, Westwood One radio duties, a DraftKings podcast, and Eagles preseason broadcasts.

What’s At Stake: Elevating Tucker to the second team alongside Ian Eagle is a deserved accomplishment for Tucker. Since retiring from the NFL, he’s turned his career in media into an impressive second act. While Romo’s status with the network is uncertain, the opportunity for Tucker to capitalize on the moment is here.

What Remains Unclear: How long Romo’s leave will last remains unknown, though his court date is set for September 21. Meanwhile, CBS has not named a replacement for Andrew Catalon’s fourth-booth vacancy.

What It Means: Overall, CBS is leaning on institutional depth rather than an outside hire. For Tucker, the promotion rewards nine years of reliability across NFL, college, digital, television and radio duties. It also signals confidence in an experienced voice during a turbulent stretch for the network. Ultimately, though, the moves underscore how much Romo’s absence has allowed CBS Sports to navigate the strength of their deep bench this NFL season.

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No Timetable on Tony Romo’s Future With CBS Sports According to President David Berson

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CBS Sports President David Berson broke his silence on Tony Romo today. He addressed the analyst’s status directly at the network’s NFL media day in Manhattan.

What We Know: Romo remains on leave following his July 23 arrest in Wisconsin on suspicion of OWI. Meanwhile, CBS kept him away from today’s media day session and let Berson handle the topic instead. Consequently, J.J. Watt has stepped into the top NFL broadcast booth for now.

What They Said: CBS Sports President David Berson: “I know there’s one topic that’s been in the news a lot lately. I know it’s on people’s minds here, so I’m gonna hit that right out of the gate, and that has to do with Tony Romo being on leave until further notice. I hope you can respect and appreciate that this is a personal matter and a legal one for Tony, so I can’t speak to that aspect of things. What I can say is it’s an evolving situation, and therefore we’re still assessing.”

“There’s no timetable or final decision at this time. Since it continues to evolve and we’re on the eve of the season, I felt it’s very important that our team, the many, many hundreds of people who work on the NFL on CBS, have certainty and direction so we can definitively plan and focus on the production and marketing as we kick off the season. In making this decision, we had to consider the impact on our image and on our brand. That’s very important to us. Whether the games, marketing, PR, social, the focus should be and needs to be on our presentation and this great product and not on any other factors.”

What Remains Unclear: Whether Romo returns to the booth this season still isn’t clear. However, Berson offered no timetable, and Romo’s Wisconsin court date isn’t until September 21.

What It Means: By addressing Romo up front, Berson tried to control the narrative before reporters could. Framing the leave as “evolving” keeps the door open, yet it also signals no resolution is imminent. Ultimately, CBS wants attention on its NFL season, not Romo’s situation, as Berson explicitly tied the decision to brand impact. For now, Watt remains the face of CBS’s top broadcast team, with Romo’s future undecided.

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77 WABC Adding Additional FM Translator on Long Island

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77 WABC is adding another FM signal on Long Island as Red Apple Media continues expanding its reach. The move will strengthen the conservative talk station’s coverage across Suffolk County.

What We Know: Red Apple Media has agreed to acquire the 96.5 FM translator in Medford, NY, for $400,000 from Cántico Nuevo Ministries. The pending deal gives 77 WABC another FM signal on Long Island, where the station has operated an FM simulcast since 2020. The translator will carry programming from WLID (1370 AM), which Red Apple acquired for $500,000 this spring. Meanwhile, the company’s existing 107.1 (WLIR-FM) signal reaches much of eastern Suffolk County from Hampton Bays. The 4,000-watt Class A station came under Red Apple’s control after a $900,000 purchase in 2020.

What’s at Stake: The new translator could help WABC reach listeners in western Suffolk County that its existing FM signal doesn’t serve as effectively. Nielsen ranked WABC fifth in the June ratings, with a 5.2 share among listeners six and older. The station posted a 103,400 cume, while WLIR-FM contributed another 21,900 listeners and 0.5 share.

What Remains Unclear: The transaction remains pending, so the timing for the translator’s launch under Red Apple ownership hasn’t been announced. Additionally, the company hasn’t disclosed whether the new FM signal will produce further measurable gains for WABC in the Long Island ratings.

What It Means: Red Apple continues to build WABC’s presence beyond New York City. The company also seeks to expand into the Hudson Valley through its pending acquisition of WRCR (1700) in Ramapo. For now, the Long Island translator gives WABC another tool to strengthen its footprint in a sizable two-county market.

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WRHI Expands Palmetto Mornings With New Local Hosts and Co-Hosts

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WRHI is expanding Palmetto Mornings with a broader lineup of local hosts and contributors. The Rock Hill news/talk station is moving beyond its traditional two-person morning format.

What We Know: OTS Media News/Talk 1340 WRHI and 100.1 FM in Rock Hill, SC, is expanding its Palmetto Mornings news block. The station says the program traces its roots to 1944. Now, Palmetto Mornings features news, interviews, commentary, lifestyle segments, business, sports, weather, and community events. Veteran newscasters Manning Kimmel and Steven Stone will continue leading the program. Meanwhile, Chris Miller, Tyler Cupp, Patti Mercer, Catherine Madden, Chet Tucker, and newcomer Megan Paat will join regularly throughout the week. Blair Lybrand will continue serving as the show’s producer and director.

What They Said: “Palmetto Mornings is a dynamic, fast-paced morning program reflecting today’s media landscape. We felt it was important to follow the successful entertainment format of many major-market Radio and TV Networks by using a variety of well-known local hosts and co-hosts instead of the traditional two-person desk.” -OTS Media Managing Partner Allan Miller

What Remains Unclear: WRHI hasn’t detailed specific schedules for each contributor. The station also hasn’t disclosed whether the expansion will affect the program’s overall length or additional programming.

What It Means: The move gives WRHI more flexibility to build a morning show around multiple recognizable voices. Furthermore, the format reflects a broader industry shift toward personality-driven local programming. By adding contributors across several content areas, Palmetto Mornings can offer listeners more variety while maintaining its local focus.

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iHeartMedia CEO: We Have a ‘Radio Monetization Challenge’, Not an Audience Challenge

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iHeartMedia CEO Bob Pittman says the company’s biggest challenge isn’t radio listening. Instead, he sees monetization as the industry’s primary obstacle.

What We Know: Bob Pittman made the comments during iHeartMedia’s investor call following the release of its 2026 2nd Quarter financial results. Overall company revenue increased 4.7% during the quarter. However, the division that includes broadcast radio posted a 2% decline in overall revenue. Meanwhile, Pittman argued that the company continues to reach a substantial broadcast radio audience despite the changing media landscape. As a result, he believes the central issue involves turning that audience into stronger financial performance rather than rebuilding listenership.

What They Said: “Unlike other traditional media, we have more users of broadcast radio today than we did 20 years ago. We don’t have a broadcast radio audience challenge. We have a broadcast radio monetization challenge.” -Bob Pittman

What Remains Unclear: iHeartMedia still faces questions about how quickly it can improve broadcast radio monetization. Although the company grew overall revenue, the decline in its broadcast radio business shows the difficulty of translating audience strength into higher sales. Additionally, changing advertiser priorities and competition from digital platforms continue to pressure traditional media companies. The company hasn’t detailed how much of the broadcast radio decline came from pricing, inventory, advertiser demand, or other factors.

What It Means: Pittman’s comments frame iHeartMedia’s challenge differently from the broader narrative surrounding traditional radio. Rather than focusing primarily on declining audiences, the company wants to improve the economic value of the listeners it already reaches. That distinction could shape iHeartMedia’s strategy as it looks to grow digital, podcasting, and other businesses alongside its broadcast radio operation.

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Andy Pollin Announces Departure From ESPN 630 Washington D.C.

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Andy Pollin is out at ESPN 630. Cumulus Media’s nationwide layoffs claimed the longtime D.C. sports radio voice.

What We Know: Pollin joined ESPN 630 in 2019, anchoring morning updates during Golic & Wingo before eventually hosting his own show from 9 to 11 a.m. weekdays. He spent seven years at the station, the finale of a nearly 30-year run across D.C. sports radio that also included stops at WTEM and 106.7 The Fan. His exit lands amid a broader wave of Cumulus cuts hitting sales, programming, and podcasting staff across multiple markets.

What They Said: Andy Pollin (via X): “As I often say, “in this business, you don’t retire, they retire you.” Cumulus just did that to me. I’m open to opportunities, but sadly that’s unlikely at my stage of the game. I’m thankful for the last 7 years at 630 and look forward to what’s next.”

What Remains Unclear: ESPN 630 has not named a replacement as of yet. Pollin’s next steps are also unknown.

What It Means: Pollin’s exit strips ESPN 630 of a nearly three-decade fixture in D.C. sports radio. He returned to D.C. in 1992 to play a key role in the launch of D.C.’s first all-sports station, WTEM, where he served as Sports Director for 25 years. His early jobs took him through Texas and New York City where he helped start the nation’s first all-sports radio station, WFAN. For ESPN 630, replacing that morning and midday presence tests whether local identity survives corporate cost-cutting. Meanwhile, listeners lose a familiar name as the industry’s contraction rolls on.

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