Home Blog Page 183

SiriusXM Extends Media Rights Agreement With NASCAR

0

SiriusXM and NASCAR have officially extended their long-running broadcasting partnership with a new multi-year broadcasting deal. Fans across North America will keep access to every race across all three national series.

What We Know: SiriusXM and NASCAR have partnered for nearly two decades. The renewed multi-year deal ensures live coverage of every NASCAR Cup, O’Reilly Auto Parts, and CRAFTSMAN Truck Series race. SiriusXM NASCAR Radio remains available on channel 90 and the SiriusXM app. Additionally, both sides are exploring expanded cross-promotion with NASCAR’s free streaming channel, the NASCAR Channel.

What They Said: Jared Fox, SVP of Sports Programming for SiriusXM “NASCAR fans are incredibly passionate about their sport. For two decades we’ve teamed up with NASCAR to ensure that SiriusXM NASCAR Radio would deliver those fans coverage and programming that matched that level of passion.”

Nick Skipper, NASCAR Managing Director, Media Strategy “SiriusXM has been an incredible partner for many years, delivering engaging and informative coverage that brings our fans closer to the sport.”

What Remains Unclear: Any financial terms of the renewed agreement were not disclosed, as well as official term for the renewed agreement. Specific details around the NASCAR Channel integration also was not revealed for the sport’s FAST channel. However, both organizations confirmed plans to identify new cross-platform opportunities together.

What It Means: SiriusXM and NASCAR have been longtime partners, and this agreement is just the latest example of that. While SiriusXM has added new content partnerships in recent years, it remains the top destination for race fans nationwide. NASCAR is also exploring new content opportunities through its FAST channel. As a result, it will be interesting to see whether SiriusXM programming expands beyond the paywall. Last May, the company signed a podcast agreement with Dirty Mo Media. The deal added new content to the NASCAR channel and the SiriusXM Podcast Network.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

As CBS News Radio Ends, Those Who Shaped It Reflect on The Lasting Legacy

For nearly a century, CBS News Radio served as the gold standard of broadcast journalism. In many cases, it was the voice America turned to when the world stopped making sense. Now, that voice is preparing to go silent.

On Friday, May 22nd, CBS News Radio will broadcast its final news report. It ends 99 years of broadcast excellence in the process. The network’s shutdown has sent shockwaves through the radio industry, leaving behind a community of journalists, executives, and staffers grappling with grief, frustration, and lingering questions about who — or what — is really to blame.

Many have pointed to new CBS News Editor-in-Chief Bari Weiss as the person responsible for the network’s demise. However, high-level sources shared with Barrett Media that Weiss can be labeled as “a convenient scapegoat” for the move. And that it ultimately was not her idea or her decision to cease operations.

The real culprits, it seems, are far more systemic — a convergence of economic pressure, corporate short-sightedness, and an industry-wide failure of imagination.

Those who built CBS News Radio into what it became aren’t staying quiet. Former executives and newsroom leaders who shaped the network’s editorial identity and business model are speaking out. And what they’re saying paints a portrait of an institution that didn’t have to die.

Their words carry the weight of people who watched something extraordinary get built, sustained it through disasters and pandemics and the relentless churn of a changing media landscape, and now must reckon with its absence.

“Stunned, Disappointed, and Sad”

The emotional weight of the shutdown hit former CBS Audio Network Vice President and General Manager Craig Swagler hard. “Stunned, disappointed,” said Swagler. “And sad for the industry as a whole, and for my former colleagues at CBS News.”

Yet Swagler isn’t willing to let the story end there. He believes two uncomfortable truths exist simultaneously — that audience fragmentation is real, and that leadership failed to meet the moment. “We talk about it all the time about audience attrition, about the digital world taking away from the traditional radio audience,” Swagler said, “and the amount of content that’s out there to consume news and all content as a whole. It’s a lot.”

Still, he pushes back hard on the idea that the numbers didn’t justify the network’s survival. “There were 700 radio stations,” said Swagler. “And there was over 20,000,000 people that were engaging on a weekly basis. That is a huge, unbelievable number.” He argues that reaching 20 million people weekly should be financially viable for any media organization. And that the failure to make it so reflects a deep deficit of entrepreneurial thinking at the highest levels. “One has to ask themselves, well, why can’t that be a financially viable model?” Swagler said. “Why is that not valuable for any media organization simply on the basis of being able to reach that many people? Because a lot of their other platforms don’t do that.”

Swagler also pushes back on the notion that CBS’s stated reasoning — changing listener habits and difficult economic conditions — tells the whole story. He acknowledges those factors are real. He just doesn’t think they’re sufficient justification. Innovation, he argues, was always the answer. And the absence of it at the leadership level is what ultimately sealed the network’s fate. “Understanding the statement that CBS put out that it was changing listener habits and economic conditions, and I’m paraphrasing here,” said Swagler. “Both of those things, I believe, are true. It’s not that those aren’t true things. But you still have to look at there were 700 radio stations.”

The former CBS Radio Vice President of News, Harvey Nagler, shared that same disbelief. “Obviously surprised and disappointed,” said Nagler, “because I didn’t think there was a legitimate reason for doing so.” He points to the network’s massive audience reach as a marketing asset. Paramount Skydance — the company now overseeing CBS — should’ve recognized it as invaluable, in his opinion. Rather than viewing the radio network as a liability, Nagler argues, it should have seen it as a megaphone. “It was a massive marketing opportunity,” Nagler said, “as it has been all through the years, to promote CBS and its programs. Now that Skydance is on the verge of buying other platforms, it would have been a great opportunity to continue to market them, if for no other reason.”

The perspective of former CBS News Radio Executive Editor Jennifer Brown carries the weight of someone who helped build the newsroom from the inside. And then watched it dissolve from the outside. “I have really big feelings about all of this,” said Brown. “I grew up there.” She frames CBS News Radio not just as a news service, but as a cultural institution. One that helped guide the national conversation long before social media claimed that role for itself. “I think CBS News Radio was like the lighthouse,” Brown said. “Everyone knew it was live and would have the latest information.”

Brown recalls interns and even television journalists stopping what they were doing to listen to CBS News Radio’s lineup. That influence extended well beyond the radio audience itself. “I feel like CBS News Radio helped guide a lot of people on the news of the day,” said Brown. “Whether you were in your car or whether you were also a news creator or content creator.” She adds that the network’s reach extended into pop culture in ways that often went unacknowledged. People didn’t just listen. They learned. They developed a shared vocabulary for the events shaping their lives.

A Legacy Built on Unrelenting Excellence

The record CBS News Radio assembled across decades of broadcasting is, by any measure, extraordinary. Nagler points to the network’s consistent recognition from the RTDNA as proof of that excellence. And as a rebuttal to anyone who might dismiss the network’s significance. “We won literally over 50 Radio Television News Directors awards,” said Nagler, “including seven years in a row for overall excellence from 2007 to 2013.” Those wins didn’t come in a vacuum. They came in direct competition with ABC, NPR, and every other major player in the network news space.

Swagler adds texture to just how dominant the network’s award track record truly was. “In the 10 years that I was there, there was a time in 2023 where that newscast award was won 11 times consecutively in a row,” Swagler said. “That’s an unbelievable, unprecedented recognition of just the outstanding work that happens 24/7 every hour, live, nonstop.” Overall excellence recognition came 16 times between 2000 and 2024 — a staggering achievement for any organization, let alone one that Swagler says was consistently operating lean. “They were constantly punching above their weight for the size of the organization,” said Swagler. “It spoke again to the people. The people of that organization were amazing in what they do every day.”

Former CBS Radio President and CEO Dan Mason puts that legacy in its broadest historical context. “The legacy is the brand that they have created over 100 years with all of the great journalists over the years,” said Mason. “It has been said that CBS News Radio actually taught those involved the meaning of journalism, and they sure had the people to prove it.”

Former CBS Radio Chief Operating Officer Scott Herman doesn’t mince words when describing where CBS News Radio stood in the landscape of American media. “CBS Radio News was at the top of the Mount Rushmore of News,” said Herman. “The top of the hour newscast, CBS World News Roundup, that jingle that everyone knew, Charles Osgood, Edward R. Murrow, Dallas Townsend, Dan Rather — the list goes on and on.” Herman adds that the network’s gravitational pull extended well beyond radio’s traditional boundaries. “TV’s best newspeople wanted to contribute and wanted to be on the radio,” said Herman. “There were other very good network news and syndicated products, but only one CBS Radio News.”

Nagler traces that legacy all the way back to its origin — March 13, 1938, when Edward R. Murrow anchored live from Vienna as Adolf Hitler marched into Austria. It was the first time America heard live coverage of a world-altering event as it actually unfolded. “For the first time, America heard live coverage of Adolf Hitler’s march into Austria,” said Nagler. “And then two years later, the London Blitz.” From those wartime dispatches to COVID-19 briefings, the mission never wavered: get it right, get it out, and be the voice people could trust every hour on the hour.

The network’s editorial philosophy matched that ambition at every turn. “The thing I always said in the newsroom was that I don’t want to be first with the story,” said Nagler. “I want to be right with the story.”

He recalls a telling episode. Other networks reported that Bob Hope had died. The report was based on an erroneous announcement from the floor of the House of Representatives. CBS News Radio paused. 20 minutes later, the story collapsed entirely. Hope was still alive. “It was that commitment to detail and objectivity,” Nagler said. That discipline, he argues, was the network’s defining characteristic — and it held across decades of major breaking news coverage.

Brown remembers those same standards holding firm through some of the most difficult stories she’s ever covered. “The journalism standards that we held were very high,” said Brown. “We had uncomfortable discussions every day. We had phones open so our stations could call us and question something we did. Or ask us about a word choice.”

That culture of accountability was structural. It ran through every layer of the organization and produced journalism that people trusted precisely because they could feel the rigor behind it. She points to the network’s COVID coverage as perhaps the defining chapter of its final years. It was a period when CBS News Radio’s live, around-the-clock format proved irreplaceable. “Having that live element, you don’t have that necessarily on YouTube or Instagram the same way that you can count on it at top and bottom,” Brown said.

What the Industry Loses — and What Comes Next

The shutdown isn’t just a business story. The people who lived it understand exactly what’s at stake for the broader media ecosystem. Brown fears the cultural cost most deeply. “Everything is very siloed in bubbles now,” said Brown. “Everybody lives in their own little bubbles. They have their news sources that reinforce their ideas. And we’re getting further and further from the actual truth of it all.”

CBS News Radio, she argues, was one of the last institutions consistently cutting across those bubbles. It reached people in their cars. In their kitchens. In the in-between moments of daily life, when they weren’t actively seeking out news that confirmed what they already believed.

Swagler worries about the knock-on effects for the networks that remain standing. The challenge, he says, isn’t simply filling the void — it’s justifying the investment required to fill it well. “The value proposition that the remaining entities out there are going to have to find a way, if they are going to survive, is an investment in how uniquely they are providing this that others aren’t,” said Swagler. He’s candid about his doubts regarding whether current leadership across the industry has the appetite for that kind of commitment. “I have serious concerns that those other entities that are still standing, in their management and their executives, are really invested in that for the long term,” Swagler said. The question isn’t just who steps into the void — it’s whether anyone stepping into it will bring the resources and the vision the moment demands.

Nagler holds out genuine hope that someone will rise to meet that challenge. “I think there are going to be other companies that step into the void and try to recreate what CBS was,” said Nagler. “I’d be naive to think affiliates are just not going to have a network news service.” He believes the democratic need is too urgent and the market reality too clear for the industry to simply walk away from network radio news altogether. “It’s a very small world that we live in today,” Nagler said, “and things that happen in far-off places matter to the person in the smallest cities in our country.” Objective, reliable journalism — the kind CBS News Radio provided for generations — isn’t a luxury. It’s infrastructure. And when it disappears, the damage spreads far beyond the people who depended on it most directly.

But for those who gave years — in some cases, entire careers — to CBS News Radio, the grief runs deeper than any market analysis can reach. Brown captures it most plainly. “It almost feels like a family member dying,” said Brown, “but this is like a big swath of family, because all these voices are going to go away.” The people who filled those voices, she says, weren’t just employees. They were journalists who cared deeply about getting it right, who showed up through Katrina and 9/11 and COVID and every breaking story in between, who held the standard even when holding it was hard. “That makes me really sad,” Brown said.

Nagler frames the loss in the starkest possible terms. “It’s a very sad day for journalism and for democracy when such an objective, reliable source that is still heard by 22 million listeners is going away,” said Nagler. “It’s not good for democracy when the lights get turned off on journalism, which is really important to our society.”

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Dave Flemming Joins NBC Sports for MLB Sunday Leadoff Games

0

Dave Flemming Joins NBC Sports as the network’s latest MLB Play-By-Play Voice. Flemming, a 23-year Giants radio veteran, is joining the network’s MLB Sunday Leadoff coverage on Peacock and NBC Sports Network.

What We Know: Flemming debuts this Sunday calling the Blue Jays vs. Pirates at noon ET. He spent over two decades as San Francisco’s lead radio voice on KNBR. Additionally, he has called three World Series, Matt Cain’s perfect game, and Barry Bonds’ record-tying 755th homer. Flemming is the play by play voice for the MLB International telecast of the World Series since 2022.

What They Said: Sam Flood, NBC Sports Executive Producer “Dave is an elite play-by-play announcer whose knowledge and love for the game comes through in his storytelling and big-game calls for national and local audiences. We are excited to have Dave join our lineup beginning this weekend.”

Dave Flemming “I’m excited to join NBC Sports’ baseball coverage. I’ve really enjoyed NBC’s approach to covering the sport I love so far this season and I’m very happy to be a part of it.”

What Remains Unclear: Contract terms are unknown by NBC Sports Network/Peacock. Also, how Flemming would balance the role with his other roles with the San Francisco Giants among others. Furthermore, it’s unknown whether NBC plans additional play-by-play hires to round out its roster in the network’s return to MLB coverage.

What It Means: NBC landed an experienced, respected voice with deep baseball credibility. Flemming brings legitimacy to NBC/Peacock’s growing MLB footprint. Moreover, the ability to call several different sports adds depth to what the network could utilize Flemming with in the very near future.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Spotify Adding Verified Badges For Podcasts

0

Spotify is rolling out verified badges for podcast shows and reinforcing its impersonation policies. The moves aim to protect creator identity and give listeners greater confidence in what they hear.

What We Know: Spotify’s new “Verified by Spotify” badge features a light green checkmark on show pages and in search results. It signals a show has cleared Spotify’s standards for authenticity and trust. Eligibility requires sustained listener engagement, policy compliance, and verified audience authenticity. Notably, Spotify applied a similar verification tactic to music artists less than a month ago, extending that framework now to podcasting.

What’s At Stake: As more focus is put on AI generated content, companies like Spotify are being challenged by their consumer to signal what is real and what is not. Multiple surveys confirm that audiences would prefer human generated content. Meanwhile, audiences continue to adapt to AI generated music and podcasts. Meanwhile, audiences still appear to place a premium on authenticity and human connection. This step would require creators to submit content that fits Spotify’s standards for verification.

What Remains Unclear: Spotify has not disclosed how many shows will receive badges at launch. Furthermore, the full eligibility criteria remain vague, with the company citing a combination of factors it will refine over time. At the same time, no specific timeline exists for a complete rollout nor which shows will be targeted for removal or safe keeping.

What It Means: Trust is becoming a competitive battleground in podcasting as it already is with music. Spotify is positioning itself as a platform where authenticity is verified, not assumed. For creators, this offers credibility and protection from impersonation. For listeners, it offers added transparency and information. Ultimately, how Spotify scales this program will determine its real impact. On a side note, I won’t take credit for this move by the company. However, this news arrives just days after I suggested the move.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Bill Belichick Accuses CBS News of “Deceptively Editing” 2025 Interview

0

UNC’s head coach Bill Belichick goes on offense against the network which aired his infamous 2025 interview involving his relationship with Jordon Hudson. He says CBS won’t even hand over the transcript in an interview with Sean Hannity.

What We Know: Bill Belichick is entering his second year with the North Carolina Tar Heels. In April 2025, Belichick sat down with Tony Dokoupil of CBS News to promote his memoir. During the interview, his girlfriend, Jordon Hudson, interrupted after Dokoupil asked how the couple met and said they were “not talking about this.” Hudson reportedly interrupted multiple times and briefly stormed off, delaying the taping roughly 30 minutes.

What They Said: Bill Belichick accuses CBS News of “deceptivly editing” his interview on CBS Sunday Morning: “As we’ve seen recently, there have been more editing problems. They go back to over a couple years, multiple examples of editing and interview process and all that. I thought that the interview I had with them was done very deceptively. I’ve asked for the transcript from them, and they won’t give it to me. They’ve done that with other others, I’m not really sure what that policy is. Kind of confused about some of the things that they say they are. I don’t really see them living up to the trust that they talk about.”

What Remains Unclear: CBS has not commented on the accusation by Belichick. This isn’t the first time that Belichick has accused the network of selectively framing the taped conversation from last year. Belichick claimed last year that CBS posted clips of the interview to suggest that Hudson was the one controlling the conversation. CBS has also not commented on the transcript request by Belichick. CBS released a statement in the days following airing that the interview was arranged with no limits on topic or any preconditions.

What It Means: Belichick’s accusation more than likely means nothing unless he decides to sue the network. Hannity even went as far to suggest the motion, but Belichick laughed off the idea. However, this seems to be a simple jab at CBS. A network which has been the brunt of criticism over the past number of years. However, the transcript request coming to light is interesting. If CBS is indeed holding onto the transcript of the interview, could that be a protection against potential legal matters? Belichick was at least asked about the fallout of the CBS interview by Hannity. A topic that Barstool Sports’ Pardon My Take did not address in their recent sit down with the Tar Heels’ head coach.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Beasley Media Group Loses Key Tampa Programming Leader Rick Thomas

0

Rick Thomas is leaving Beasley Media Group. His final day is June 1, 2026.

What We Know: Thomas joined Beasley’s Tampa cluster in January 2023 as Brand Manager. He oversaw programming strategy across six stations — WLLD-FM, WQYK-FM, WRBQ-FM, WYUU-FM, WPBB-FM, and WHFS-AM. Additionally, he served as Program Director for WRBQ and WQYK-FM. His departure is personal, driven by a desire to prioritize family.

What They Said: “Rick has been an important part of our team here in Tampa,” said Ron deCastro, VP and Market Manager. Chief Content Officer Justin Chase added that Thomas “led with passion, integrity, creativity, and a genuine commitment to both the brands and people around him.” Thomas himself reflected warmly: “I’m proud of all we’ve accomplished together.”

What Remains Unclear: No successor has been announced for the Brand Manager or Program Director roles. It’s also unclear whether the positions will be filled internally or externally. Furthermore, no timeline for a replacement search has been shared publicly.

What It Means: Thomas joins a growing list of experienced programming voices stepping away from radio. His exit raises a familiar and uncomfortable question: where does the industry find its next generation of leaders? The so-called “farm system” that once developed talent from market to market has thinned considerably. As veterans walk out the door, the bench behind them looks increasingly short.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

CBS News Denies Bari Weiss in Danger of Losing Control of Key Programs

0

CBS News has gone through a series of changes in recent months. A report suggests that Editor-in-Chief Bari Weiss could see her oversight of key programs stripped. The network has rebuffed those claims.

What We Know: A report from Dylan Byers at Puck shares that Paramount Skydance officials have had “informal” discussions about pulling back Bari Weiss’ oversight over shows like CBS Evening News, CBS Mornings, and 60 Minutes.

What They Said: “Bari has the full support of Paramount and David Ellison as the editorial leader overseeing CBS News and 60 Minutes. Reports suggesting otherwise are inaccurate.” -Paramount Skydance spokesperson

What Remains Unclear: Who would take over the oversight of those programs. The report from Byers shares that a “more experienced executive” would take control of the shows. Who that executive would be is unknown.

What It Means: It is hard to argue the credibility of Dylan Byers and Puck. It is unlikely that he made the report up out of thin air. It would be easy to see how things have gone for CBS News, in a variety of ways, in recent months, and question how long Weiss will be in control of the division. Weiss has been on the job for eight months.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Dana White Reveals Secret To Power Slap’s Quick Success Story

0

Dana White built Power Slap differently. Instead of chasing traditional media deals, he revealed in an interview with Boardroom that he handed the keys to social media influencers — and it worked.

What We Know: Power Slap now generates roughly a billion social media views per month. The promotion secured more sponsorship revenue in its first two years than the UFC did in its first ten, according to White. Furthermore, it has amassed over 22 million combined followers across major platforms, with total views surpassing 13 billion. Those figures represent a remarkable launch for a sport most Americans had never heard of before 2023.

What They Said: Dana White on his approach with social media influencers: “I invited all the influencers to come [to Power Slap]. If you had over 5 million followers, you got invited to the event.”

Dana White speaks on the leverage across his entire portfolio: “I control the UFC, WWE, PBR, Power Slap, Nitro Circus, SLS Skate League. I have all these brands, and I let these kids come in, and do your thing. Create content, and yeah, it ended up being a complete home run.”

Dana White on the outcome of this strategy: “Power Slap is the most successful thing I’ve ever been a part of in such a short amount of time. The first two years it had more sponsorship than the UFC did in 10 years. Power Slap is a beast.”

What Remains Unclear: While White credits the influence that his approach brought to the promotion, how long can it last? In an era where audiences constantly crave the next big thing. It is fair to wonder how long viewers will stay invested in content that rarely changes beyond the competitors themselves. While sponsorship interest may be strong, no major distributor outside of Rumble through March 2026 and YouTube has rights agreement.

What It Means: You have to wonder whether this sport can survive if a competitor fails to recover from a slap. The promotion thrives on shock value, but White removing it from Rumble could signal what lies ahead. Make no mistake, Power Slap does attract an audience. But reaching the mainstream level of other combat sports remains a challenge.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Fox News Top Individual News Source Among Registered Voters, New Poll Shows

0

Fox News has long held a dominant place in the cable news ratings. That dominance is on display in other avenues, too.

What We Know: A poll of registered voters from The New York Times and Siena University asked where they get their news. Fox News was the highest single-source brand on the poll. By itself, it eclipsed entire mediums like national television networks and local broadcast news.

What The Numbers Show:

News Source Percentage
Social media 23%
Other (includes no preference and the internet) 11%
Fox News 10%
National television networks, like CBS, NBC or ABC 9%
National print or online news organizations, like The New York Times or The Wall Street Journal 7%
CNN 6%
Local broadcast news (includes non-talk, non-public local radio) 6%
Aggregation sites (such as Bing, Google, Yahoo News or Apple News) 4%
Public radio/NPR/PBS 3%
International news sources (such as the BBC, Al Jazeera and The Guardian) 3%
MS NOW 2%
Newsmax 2%
Doesn’t consume news 2%
Talk radio/conservative personalities 1%
Conservative news sites 1%
Liberal news sites (such as Mother Jones and Occupy Democrats) <1%
Liberal personalities <1%
Local print or online news organizations <0.5%
Friends and family 0%
Don’t know/Refused 7%

What Remains Unclear: The age demographics of the poll. The New York Times says the list of those surveyed “contains information on the demographic characteristics of every registered voter.”

What It Means: Nielsen data shows that Fox News has the most politically diverse audience in the cable news space. This information would appear to corroborate that. It also shows the strength of the Fox News brand that it stood out above a collective of national television networks like ABC, CBS, and NBC by itself.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Sports Podcasts Stand Out In Triton’s Latest Q1 2026 U.S. Podcast Rankers

0

Triton Digital’s latest U.S. Podcast Ranker confirms sports podcast consumption continues growing. The sports genre topped all categories for new ranker entries in Q1 2026. Triton says it saw a surge in sports podcast listening during Q1 — and it thinks it has more to do with broader shift in how fans engage with the category than the season.

What We Know: Sports podcasting had its strongest debut quarter yet. Daily formats and athlete-led shows drove most of the new entries. 7PM in Brooklyn and The Pivot Podcast earned top-tier audiences through unfiltered, personality-driven conversation. Meanwhile, NFL: The Insiders, Mostly Sports, and FOX Sports’ First Things First each carved out loyal followings through distinct approaches — from league-backed postseason coverage to on-demand TV franchise extensions.

What They Said: Daryl Battaglia, SVP, Measurement Products & Strategy at Triton Digital “Podcasting continues to demonstrate both resilience and momentum as we enter 2026. We’re seeing a combination of consistency among top-performing shows alongside rapid innovation among top genres like comedy and sports. This balance is what makes podcasting such a powerful medium for both audience engagement and advertiser impact.”

What Remains Unclear: Whether sports can crack the top three genre categories in the near future. Currently comedy (43.6%), news (23.7%), and society & culture (21.2%) continue to hold the top category sports.

What It Means: Sports audio is becoming habitual — and advertisers should take note. Companies are now entering local markets and building podcast divisions to capitalize on growing demand for on-demand sports content. Independent companies previously proved the model could work, but broadcast companies are now entering the space as well. With more network talent launching podcasts in recent months, it will be interesting to see whether those shows begin appearing in the rankings too. Key podcasts making rises included Club Shay Shay (#24 +16), Pardon My Take (#26 +13), and Million Dollaz Worth Of Game (#55 +45).

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.