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Several MLB Teams Considering Creating Their Own Regional Sports Network

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The unraveling of Main Street Sports Group continues to push professional MLB teams toward alternative broadcast models. According to a report by The Sports Business Journal, two Major League Baseball franchises appear to be exploring paths that keep local control firmly in their own hands.

According to the report, the Los Angeles Angels and Atlanta Braves are separately evaluating the creation of team-controlled regional sports networks. The teams would pursue that option rather than immediately shifting game productions to MLB Media. Those conversations remain fluid for both organizations. However, they underscore a broader pivot away from traditional RSN ownership structures. Those models have dominated the sports media landscape for the past two decades.

In Southern California, discussions involving the Angels remain in the early stages. Angels owner Arte Moreno would first need to buy out Main Street’s stake in FanDuel Sports Network West. That move would clear the path to move forward. It would allow the franchise to operate the channel independently. The shift could also open the door for the Los Angeles Kings to join the network as a rights-paying partner.

The Kings would not hold an ownership stake, but such an arrangement could stabilize local distribution for both properties during a turbulent period for RSNs.

Meanwhile, the Braves have explored a different model. The report states the MLB franchise, which is owned by Liberty Media, has held preliminary talks with the Atlanta Hawks about consolidating broadcasts under one regional umbrella in the Southeast.

While any deal would likely place control with the Braves, the concept leaves room for expansion beyond two teams.

Executives familiar with the situation told SBJ they believe a Braves-led network could leverage an existing footprint across multiple southern states. That reach could allow the network to incorporate additional professional teams if rights align. This type of multi-team model has gained traction recently. Franchises view it as protection from the financial instability that has plagued many RSN operators.

Both the Angels and Braves have asked Major League Baseball for additional time before committing to league-run distribution. While MLB has already absorbed production responsibilities for several clubs exiting Main Street agreements, not every team appears eager to relinquish autonomy or local advertising control.

The urgency stems from Main Street’s expected wind-down, which NBA and NHL teams believe could accelerate following the conclusion of the current basketball season.

League officials and team executives remain uncertain whether remaining rights payments will be fulfilled, prompting contingency planning across multiple markets.

If Main Street’s networks were to go dark abruptly, leagues are prepared to act quickly. They would shift games to direct-to-consumer platforms. Those options include services such as League Pass and NHL GameCenter. Looking ahead, teams are also vetting partnerships with independent streaming providers as long-term solutions.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Barrett Media’s Top 20 Major Market Sports Radio Program Directors of 2025

Barrett Media’s Top 20 series for Sports Radio is down to its final two categories. Today, we recognize the format’s best Program Directors. On Monday, we close it out by acknowledging the format’s Top Sports Radio stations. We then shift immediately into our Top 20 in News/Talk radio and television series, and then wrap it all up with our eight-format celebration for Music Radio.

To stay updated on all of the Top 20 Major and Mid Market lists across the entire industry, keep an eye on this website, our newsletters and XFacebookLinkedInTikTok, and/or Instagram. After the Top 20 series is complete, I will record a video discussing the key takeaways from this year’s results. That video will be posted on the Barrett Media YouTube page. Be sure to subscribe to be notified once it’s live.

As you review these results, please remember that they represent the collective feedback shared by our industry voters. Barrett Media does not vote in this process. Our role is to assemble the group, collect the votes, and present the information.

Important Information

#1 – These results are based on 2025’s performance. 2026 changes have no effect on the voting.

#2 – We ask our voters to supply photos and logos to avoid headaches. Some comply, but most don’t. It forces us to spend a lot of time digging for images to highlight everyone. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.

#3 – Our Major Market executive panel consists of thirty six (36) program directors and corporate executives from radio’s top broadcasting companies. They include Audacy, iHeart, Cumulus, Beasley, Good Karma Brands, Bonneville, SiriusXM, ESPN Radio, FOX Sports Radio, Radio One, and a bunch of independently owned and operated radio stations. Our voting group is large because we want feedback from every part of the country. We also do that to assure the results don’t favor any one media group.

#4 – The criteria for our voters included the ear test, originality, multi-platform impact, ratings success, clearance (national shows) and industry buzz. Keep in mind, our voters live in different cities, work for different companies, have different tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.

#5 – A total of 32 PDs were eligible for voting consideration in the Major Market Sports Radio Program Directors category.

And the Winner Is…

104.3 The Score’s Mitch Rosen. This is Mitch’s second time being voted the top Sports Radio Program Director in the Major Market category. He last won the honor in 2019. Rosen finished third in the voting last year behind Jimmy Powers and Rick Radzik.

I want to thank Dylan Barrett for creating the artwork, and each voter who participated in the process. Now without further delay, here are Barrett Media’s Top 20 Major Market Sports Radio Program Directors of 2025.

Additional Notes:

  • Mitch Rosen won a close call, edging Rod Lakin by six (6) points. Rosen earned the most first place votes in the category with nine (9).
  • Spots 21-25 belonged to Len Weiner, Mike Hohler, Kevin Shockey, Chris Gordy, and Greg Bergman.
  • The closest contest saw Danny Zederman slip by Mike Conti by two (2) points.
  • Of the 32 programmers to appear on submitted ballots, seven (7) received at least one 1st place vote.

BM Top 20 of 2025 Remaining Schedule:

  • Monday February 9 = BSM Top 20 Major/Mid Market Sports Radio Stations of 2025

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Barrett Media’s Top 20 Mid Market Sports Radio Program Directors of 2025

Barrett Media’s Top 20 series for Sports Radio is down to its final two categories. Today, we recognize the format’s best Program Directors. On Monday, we close it out by acknowledging the format’s Top Sports Radio stations. We then shift immediately into our Top 20 in News/Talk radio and television series before wrapping it all up with our eight-format celebration for Music Radio.

To stay updated on all of the Top 20 Major and Mid Market lists across the entire industry, keep an eye on this website, our newsletters and XFacebookLinkedInTikTok, and/or Instagram. After the Top 20 series is complete, I will record a video discussing the key takeaways from this year’s results. That video will be posted on the Barrett Media YouTube page. Be sure to subscribe to be notified once it’s live.

As you review these results, please remember that they represent the collective feedback shared by our industry voters. Barrett Media does not vote in this process. Our role is to assemble the group, collect the votes, and present the information.

Important Information

#1 – These results are based on 2025’s performance. 2026 changes have no effect on the voting.

#2 – We ask our voters to supply photos and logos to avoid headaches. Some comply, but most don’t. It forces us to spend a lot of time digging for images to highlight everyone. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.

#3 – Our Mid Market executive panel consists of thirty one (31) program directors and corporate executives from radio’s top broadcasting companies. They include Audacy, iHeart, Cumulus, Beasley, Good Karma Brands, Bonneville, SiriusXM, ESPN Radio, FOX Sports Radio, Radio One, and a bunch of independently owned and operated radio stations. Our voting group is large because we want feedback from every part of the country. We also do that to assure the results don’t favor any one media group.

#4 – The criteria for our voters included the ear test, originality, multi-platform impact, ratings success, clearance (national shows) and industry buzz. Keep in mind, our voters live in different cities, work for different companies, have different tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.

#5 – A total of 48 PDs were eligible for voting consideration in the Mid Market Sports Radio Program Directors category.

And the Winner Is…

Paul Mason of 104.5 The Zone in Nashville. This is Paul’s first category victory. He finished fourth in the 2024 voting behind Brad Carson, Ryan Haney and Matt Fishman.

I want to thank Dylan Barrett for creating the artwork, and each voter who participated in the process. Now without further delay, here are Barrett Media’s Top 20 Mid Market Sports Radio Program Directors of 2025.

Additional Notes:

  • Paul Mason earned the win by holding a five (5) point advantage over Brad Carson. Mason and Carson tied for the most first place votes in the category with four (4).
  • Spots 21-25 belonged to Jimmy Clark, Jeff Jarnigan, Erik Gee, Dusty Harrah, and Lloyd Cole.
  • The tightest race featured Jeff Rickard besting Robert Mueller by one (1) point.
  • Of the 48 programmers to appear on submitted ballots, ten (10) received at least one 1st place vote.

BM Top 20 of 2025 Remaining Schedule:

  • Monday February 9 = BSM Top 20 Major/Mid Market Sports Radio Stations of 2025

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Ranking the Best and Worst Super Bowl Host Cities From a Guy Who Lived on Radio Row

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Before we get into ranking Super Bowl cities, let me say this upfront: I’m not complaining, and know I’ve never really worked a day in my life if the “job” is traveling to Super Bowls and arguing about host cities. Everyone should be so lucky. I get it. Media members complain too much as it is, and the world does not need another guy whining about free food, credential lines, or the angle of the sun at Radio Row.

Every Super Bowl city I’ve covered had some charm. None of them were disasters. This is like pizza—even the “bad” ones aren’t really bad. It’s just levels. Some are fine. Some are good. Some are great. And a few are just about perfect.

So with that context—and a bias against cold weather I’m not pretending to hide—here’s how I’d rank the Super Bowl cities I’ve actually lived in for a week at a time.

#5 – New York City

I’m not pro–cold-weather Super Bowls, but this is New York. When hosting its lone Super Bowl featuring the Seahawks and Broncos, the city didn’t roll out a red carpet. They didn’t pretend to care, and didn’t bend itself into NFL pretzels—which somehow made it perfect.

Cabbies complained about the league clogging the streets. Businesses carried on like it was just another convention. New York didn’t need the Super Bowl. The Super Bowl needed New York.

Radio Row was the tightest, loudest, most cluttered setup I’ve ever worked—and I wouldn’t change a thing. That’s the city. You walk the streets, look up, and just breathe it in. New York always hums. Other host cities try to manufacture energy. New York just exists.

It doesn’t dress up for you, and doesn’t care that you’re there. That indifference is part of the charm.

Before Super Bowl Opening Night LIVE was a thing, media day meant commuting from Manhattan to East Rutherford, New Jersey, straight into rush hour. The NFL solved it by giving media buses a protected lane the entire way. I’ve never seen so many middle fingers in my life as we flew past gridlock.

A very New York welcome.

The food and nightlife was second only to New Orleans. One night featured the best Italian meal of my life—no menus, just pasta and wine that kept coming in what felt like someone’s living room. Another night ended at a secret club I still couldn’t find again if you spotted me a compass. My final night ended with Ray’s Pizza around 4 a.m. When I asked for a 5:30 a.m. wake-up call, the operator politely informed me it was already past that time.

The weather? It was winter. Real winter. You barely noticed—until Monday morning, when a snowstorm delayed everything for hours. The game was a blowout, but the snow stayed away, which is the only weather outcome the NFL truly believes in.

What I remember from Radio Row was Kevin Costner promoting Draft Day. We should’ve known the movie was in trouble because every time we tried to talk about it, Costner wanted to talk football instead. We barely promoted the film, but we did have a great debate about O.J. Simpson vs. Gary Beban for the 1967 Heisman.

The other involved former 49ers linebacker Aldon Smith. His handler explicitly told us not to ask about off-field issues. Naturally, our first question went straight there. The handler lost his mind. Smith waved him off and gave us the most honest interview of the week.

Despite the NFL’s blizzard anxiety, New York deserves semi-rotation. The city is simply too good to leave out.

#4 – Los Angeles

It’s LA—which is both the appeal and the problem. If you weren’t inside or around the Los Angeles Convention Center, you could’ve forgotten the Super Bowl between the Rams and Bengals was even happening. Everything is spread out, traffic is brutal, and you can’t hit all the parties unless you enjoy spending half your life on the 405.

But the sun is out, the food is excellent, and if you plan your day right, you’re eating fish tacos by the ocean in February while wearing shorts. The vibe however was minimal. Radio Row is downtown. Everything else is somewhere else. Unlike New York, LA doesn’t compress the event—it absorbs it.

The Super Bowl doesn’t dominate the city; it disappears into it.

SoFi Stadium is about 15 miles from downtown. Team hotels, sponsor parties, and events are scattered everywhere. Because the Rams were the host, you didn’t get that neutral-site energy where both fan bases take over one central area.

The food? Fish tacos near the beach. Street tacos at 1 a.m. Sushi that shows up faster than your Uber. You may not feel the Super Bowl everywhere, but you feel like you’re on vacation—and that counts.

Weather also played into that. Warm-weather Super Bowls matter. LA, Miami, Phoenix, and Vegas all win by simply not requiring a coat.

What stood out at Radio Row was Hall of Famer Warren Moon saw Pat McAfee in his black tank top and deadpanned, “Aren’t you supposed to have muscles if you wear those?” Former quarterback Jake Plummer was promoting mushrooms, praising the benefits, then started choking mid-sentence. I genuinely thought we were going to need paramedics.

Bottom line, LA is spread out, traffic is miserable, and fan vibes are limited—but the weather is perfect, Radio Row is stacked, and SoFi Stadium might be the best stadium in the NFL right now.

#3 – Miami

It’s Miami. On South Beach, you never know what’s going to happen—and that unpredictability is the draw for all 11 Super Bowls it’s hosted. Unlike LA, there’s a real hub where fans, media, and chaos collide. You can escape Super Bowl week if you want, but most people don’t.

Along with New Orleans, the best vibe of any Super Bowl city is the 305. Music everywhere. Cultures colliding. Energy at all hours. And the weather? Untouchable.

However, Super Bowl central in South Beach isn’t remotely close to Hard Rock Stadium, which keeps Miami from perfection.

A radio row moment from Miami included Franco Harris and Phil Villapiano re-litigating the Immaculate Reception decades later. It got so heated our seven-second delay wasn’t enough to keep profanity off the air. Phil still doesn’t see it Franco’s way.

My most Miami moment? Finding a nightclub hidden behind a taco stand that stayed open until 6 a.m. I went looking for the bathroom and discovered an underground dance floor instead. I don’t think I slept eight hours all week.

Miami brought a lot, but the best moments were taking calls from devastated 49ers fans at 4 a.m. after Super Bowl 54. Then “running” to catch the final media bus back to South Beach. Best $25 tip I ever spent.

#2 – Las Vegas

Everything was right there for Super Bowl LVIII in 2024. You can walk from your hotel on Super Bowl Opening Night to the game on Sunday. As long as you don’t get into a car, you’re undefeated. You couldn’t miss the strip. Elite people-watching. Elite chaos.

There used to be food value in Sin City. Vegas used to give you cheap food because you lost all your money gambling. Now you lose your money gambling and eating. Having said that, Las Vegas restaurants are elite, as good as any in the country. Your kids aren’t going to college without loans, though, after a night out.

The locale for Allegiant Stadium is top-five. Right off the strip. Quick in and out.

Radio row was full of hangovers. Bright lights. The Convention Center at 7 a.m. I wore sunglasses indoors all week like a recovering vampire. No one slept all week. It’s impossible. My drowsiness led to my instincts getting the best of me. I reached out to shake Kurt Warner’s hand in the bathroom at the Super Bowl. We had both just finished our business. Warner’s the nicest guy alive, but the look he gave me said, “Absolutely not.”

Vegas can handle anything—including the Super Bowl—but I was there ten days. About seven too many. That’s why it’s not the best in my estimation.

#1 – New Orleans

New Orleans has everything: party, charm, food, history, proximity. That’s why the NFL has granted the market 11 Super Bowls. The only knock is the stadium—and yes, I was there at Super Bowl 47 when the lights went out.

Everything is close. Bourbon Street is on steroids during Super Bowl week, but Frenchmen Street is the real move. Music spills out of every doorway. Sleep becomes optional.

The food selections are wide and epic. The day starts at Café Du Monde for beignets, then po’boys at Domilise’s. Oysters at Acme. Dinner at Brennan’s or Willie Mae’s. I’ve covered multiple Super Bowls here and still haven’t scratched the surface.

A rare Saturday radio row memory involved a crushing hangover. Cohost with no voice. In the distance, I spot actress Alyssa Milano—basically the only human on Radio Row besides us. I ask her to come on. She stays for an hour as my cohost and saves the show. I remember it as a miracle. She probably remembers it as a hostage situation.

Honorable Mentions

Super Bowl XXXIX in Jacksonville was the worst experience I’ve had in a host city. We stayed on a cruise ship because the city didn’t have enough hotel rooms. That’s really all you need to know. It also wasn’t nearly as warm as advertised, and the food wasn’t memorable. Jacksonville had its shot. The Super Bowl won’t be back.

Phoenix is easily the most underrated host city. Media people love free food and parties. We’re simple creatures. So when the media party buses headed into the desert, we assumed Goodfellas. Instead: a Southwest feast—meat, fire pits, fancy booze, cigars, and perfect weather. Add Scottsdale nightlife and 75-and-sunny all week, and you understand why the NFL keeps coming back.

San Diego is another great market that could host the Super Bowl every year. Just fix the stadium. Pasadena won’t see the Super Bowl back at the Rose Bowl, but it might be the most beautiful venue football has ever seen.

Overall, New York gives you the attitude. Los Angeles gives you the sunshine. Miami gives you the energy and chaos. Las Vegas gives you the spectacle. New Orleans gives you all of it—and lets the night decide when it’s over.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Mike Calta Morphed From Shock Jock to Tampa Bay’s Dominant Talk Leader

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This weekend’s Super Bowl marks 22 years since the infamous Janet Jackson “wardrobe malfunction.” For anyone who doesn’t have that incident etched into their brain, Janet Jackson was the halftime headliner, and the performance included a duet with Justin Timberlake. As the two were dancing, Timberlake pulled off a piece of Jackson’s costume, exposing part of her breast and her nipple, which was covered by a shield, for literally less than a second.

The F.C.C. then proceeded to go crazy levying fines. For some reason, even though the incident took place on television, radio ended up in the crosshairs and received heavy scrutiny. Rock radio hosts—long known for pushing the envelope with racy content—took the brunt of the anger. It eventually led to Howard Stern going to satellite radio, but he wasn’t the only one impacted. A lot of hosts had to quickly change their shows.

One host who lived through those strange days is Mike Calta, currently the morning host at Cox Media Group’s 102.5 The Bone in Tampa Bay.

“It’s a lot different than it was back in what I like to call the Opie and Anthony era,” says Calta. “You had those guys leading the way, and they were so far over the edge. We always thought if they can get away with that, we can get away with this.”

Some of the things they were able to do during that era included a contest called Naked Dog Catcher. Where the oldest listener willing to come to the station and get naked won concert tickets. The show also had six different sets of twins make out in the studio for another contest.

“We had a mother-daughter make-out, which was not nearly as exciting as we thought it was going to be. It was almost sad to watch,” explained Calta. “There were so many things we would just throw out there and be shocked it happened. Then it got so tight we couldn’t do anything outrageous anymore.”

Calta, who early in his career went by ‘Cowhead’ on the air, says it wasn’t just the change in tenor from the F.C.C. that led to the show evolving.

“Our audience got a little older, and that shock jock stuff got old,” says Calta. “You almost had to kill somebody to shock the audience anymore. We had done everything you could possibly do. We pushed the boundaries on sexism and racism. Then when everybody started tightening up, we thought we should probably evolve a little.”

Today, after more than twenty years, the biggest challenge is balancing tradition with innovation. Calta says his cart now spends more time thinking about unique angles with current events to keep the program fresh. His keen sense of knowing when things tend to go stale is another hallmark he applies to how he guides the program.

“The creative team is constantly thinking, ‘what can we do with this,” said Calta. “For instance, there is a car chase. It would be one thing to just open the mics and talk about it. Instead we turn it into a game called ‘How Will It End.’”

The goal is making a story more interesting and engaging with the audience, with people at home coming up with their own scenarios. But no matter how much the team innovates, there are some things Calta says he just can’t get away from.

“We play a game at the beginning of the show just to give some stuff away. I’m sick of it,” explained Calta. “We’ve been doing it for 20 years, and we keep trying to stop. Every time we do, people lose their minds. You must have a feel for what the audience likes, depends on, and doesn’t.”

As morning host, Calta anchors 102.5 The Bone’s lineup of personality-driven talk shows. Unlike most talk stations that are politically focused, the station is primarily lifestyle talk, which is a rarity in the industry.

“I dreamed of being on something like The Bone. This station has beat the pants off the political talk stations for years. Sure, you’ve had Rush Limbaugh and Glenn Beck followers, but when it comes to local shows talking about politics, we beat the pants off them,” explained Calta. “I’ve never understood why more of these didn’t pop up.”

It doesn’t stop at just local politics. Calta and his team are not afraid to tackle the biggest stories of the moment, including political hot potatoes like the current situations involving ICE events in multiple cities around the country.

“You can’t be afraid of it. Have to have an opinion, and you have to stick with it,” Calta says. “I’m very honest with people. They know what I stand for. Where I fall on gay rights, abortion rights, and other issues. I have no problem saying it, but I admit I may learn something that makes me change my mind. It’s happened before.”

Of course, topics like that can lead to negative feedback from the audience. Calta isn’t bothered by much of that negative feedback, except the ones that make him reconsider his own process.

“I couldn’t give a s**t. Except when I think that they might be right. The one that bothers you is the one where you think, ‘I might be wrong on this,’” said Calta. “That’s the one that’ll eat away at you forever. But I think that’s the good part of me. I’m willing to say, ‘hey, I thought about this. And you’re right.’”

Beyond the daily show, there are a couple of other achievements Calta is truly proud of. His program he felt was ahead of the curve when it comes to adding a video component to the program. Adapting the distribution mechanism for how his devoted following can consume his program.

“Years ago, I partnered with a local TV station because all these great things were happening in the studio that nobody ever got to see. We turned it into a half-hour show, but TV is a lot of work and it’s expensive. We were busting our ass to break even,” Calta explained.

The show later moved online, becoming an early adopter of streaming video with Cowhead TV, which aired on Calta’s own website. Eventually, technology evolved and Cox Media Group embraced video as the company purchased updated equipment for the studio. However, during the COVID-19 pandemic, the show began to originate from Calta’s home which he then turned into his own home TV studio.

Away from the show, Calta is clearly proud of is his band Pitbull Toddler. The group was born out of frustration. When Calta’s show aired in the afternoon, there were a lot of live appearances. Over time, he got tired of trying to corral bands and strippers to appear

“They are both the same creature. Both feel like they’re superstars and they want to be treated great,” says Calta. “They’re a dime a dozen, and they stink.”

The station’s program director at the time played in a band, as did one of Calta’s co-hosts. This led to the formation of their own group.

“We took a year and practiced all the time. Then we started playing out. Before you know it, we were playing two or three times a month,” said Calta. Fifteen years later, the band has become its own revenue generator, complete with a corporation and employees.

“We’ve played at baseball stadiums, opened for Def Leppard and for Poison. Now, we’re going to open for The Offspring,” noted Calta.

Over the years, Calta’s program has continued to resonate with his following while he continues to grow his band. In that time balancing as many projects as he has on his plate, the task has often become more difficult.

“When the band [Pitbull Toddler] plays somewhere a long way from my house, I’ll spend the night at a hotel. Everyone assumes it’s crazy. But one time I took a picture of my bedside table and there’s a CPAP machine, some milk, and heartburn medicine. There you go. There’s your rock star lifestyle.”

Cultivating that community includes an annual boat cruise and more traditional events like pub crawls. Calta prefers to get out and hang with “the Bone fam” instead of waiving from afar. His success over the many years is proof that his formula works leaving an impression many still are in search of.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Seattle vs. Boston: The Rock Halftime Show the Super Bowl Will Never Give Us

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The Super Bowl has never had a pure Hard Rock or Alternative headliner for the halftime show. I covered my theory for “why” last week, and with respect to The Who, Stones, Petty, U2, Coldplay, and Bruce Springsteen, they don’t fit the bill today’s RockTernative brands would scrape together pennies to send a listener to.

But what if… what if we were hired to run the halftime show and do it differently?

What if the halftime show had to represent Rock history from each team’s city or state? Each city gets 6–8 artists to represent (alive or dead), along with a fun host and misc. celebrity pop-ins. Which team or city would bring the best show?

Take Los Angeles out of the equation and there are some good debates. Some years would be more of a flop, though. I’m not sure what we’d do if the Panthers show up, and it’ll be a Death Metal festival if Tampa makes it back.

But two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend. Here’s a look at the draft boards.

Seattle Rock Super Bowl

· Jimi Hendrix
· Nirvana
· Foo Fighters
· Pearl Jam
· Heart
· Soundgarden
· Alice in Chains
· Host: Sir Mix-A-Lot

New England/Boston Rock Super Bowl

· Aerosmith
· Boston
· Cars
· The J. Geils Band
· Pixies
· Dropkick Murphys
· Hosts: Matt Damon & Ben Affleck

Two superstar lineups. Two very different vibes. Both could be their own festival.

The “brand guy” in me can’t help but notice this is what real life looks like. Cities look, smell, and sound different. So do their audiences. Stations should too. “Local” doesn’t mean risky or small. Being “local” means representing local and being recognized for it.

And what works for KISW or KNDD/The End may not work in Boston. In fact, while we know from experience that RockTernative can work in Boston, the industry has effectively decided it can’t. There is neither a Rock nor Alternative station in Boston outside of HD-2 or online, which is an incredible oversight.

Now that we’ve got business out of the way, I can put some money down on the game and write this off as “work-related.”

It’s Super Bowl Weekend. We have two dream-filled lineups to look at, and a score to settle.

Seattle Rock Super Bowl

Opening Ceremonies

· Host: Sir Mix-A-Lot
· Alice in Chains — “Man in the Box”
· Jimi Hendrix — National Anthem (IYKYK)

Halftime Show

· Host: Sir Mix-A-Lot
· Heart — “Barracuda” (big opening)
· Soundgarden — “Spoonman,” “Black Hole Sun”
· Pearl Jam — “Alive,” “Evenflow”
· Pearl Jam joined by guests to play Temple of the Dog’s “Say Hello 2 Heaven”
· Foo Fighters — “Monkey Wrench,” “Learn to Fly,” “Everlong”
· Nirvana — “In Bloom,” “Come As You Are”
· Nirvana joined by Hendrix, Cornell, Vedder, and others to rip out “Purple Haze” and “Smells Like Teen Spirit”

New England/Boston Rock Super Bowl

Opening Ceremonies

· Hosts: Matt Damon and Ben Affleck
· Mighty Mighty Bosstones — “The Impression That I Get”
· New Kids on the Block — National Anthem (It’s the Super Bowl, relax)

Halftime Show

· Hosts: Matt Damon and Ben Affleck
· Dropkick Murphys — “Shipping Up to Boston” (flags waving, crowd cameras, chaos)
· Cars — “Good Times Roll,” “You Might Think,” “Shake It Up”
· Pixies (live from a Boston landmark) — “Here Comes Your Man”
· Boston — “Foreplay/Long Time,” “Don’t Look Back,” “More Than a Feeling”
· J. Geils — “Freeze-Frame,” “Centerfold”
· J. Geils joined by John Cena and Mark Wahlberg for “Ain’t Nothing But a House Party”
· Aerosmith — “Walk This Way,” “Dream On,” “Sweet Emotion”

Two cities steeped in Rock history. Both could put on a great show they would be proud of. But for our RockTernative purposes — and my prediction for the game — Seattle is the winner, 31–20.

Enjoy the game.

By the way: Boston not having a clear Rock or Alternative radio brand feels like an opportunity waiting for the right broadcaster. If you’re curious, I’m always happy to connect a few historical and strategic dots.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why News Media Creators on YouTube Should Heed Bill Simmons’ Advice

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Bill Simmons has been around long enough to recognize patterns before the rest of the industry catches on, and his recent comments about YouTube should land loudly with anyone creating news content today.

This isn’t the rant of a frustrated media guy yelling at clouds. It’s a sober warning from someone who’s built massive audiences, negotiated real leverage, and understands what happens when platforms start believing creators need them more than they need creators.

Simmons recently said the quiet part out loud, and he didn’t mince words: “With YouTube, you’re trading off something for something every time, but Netflix actually cares about having us on the platform,” said Simmons. “They’re promoting us. We’re working with them. We’re innovating with them. YouTube has kind of this attitude, like, you’re lucky to be on YouTube, which congrats to them, but I’m not sure how long that’s sustainable.”

He’s right. Completely right.

Few people in news media have beaten the YouTube drum as hard and as loudly as I have over the past several years. I still believe every word of it. If you don’t exist on YouTube, you don’t exist to most people under 40. That audience largely isn’t flipping on cable news. They aren’t stumbling onto terrestrial radio. They’re searching, scrolling, and letting algorithms decide what earns their attention.

That reality hasn’t changed. What has changed is the power dynamic.

YouTube is no longer just a distribution platform. It’s a gatekeeper, a revenue partner, a traffic source, and a risk factor all rolled into one. The more you rely on it, the more control it has over your future. That’s not a conspiracy theory. It’s basic leverage.

Every time a creator doubles down on YouTube as their primary home, they’re handing over another lever. Monetization rules can change overnight. Algorithms can quietly punish content without explanation. Demonetization can happen without appeal. Channels that follow the rules still get clipped at the knees when priorities shift.

News creators should be especially uneasy about this. YouTube doesn’t love news. It tolerates it when it performs. The moment it doesn’t, the platform has zero emotional attachment. There’s no partnership language and no innovation roadmap that includes you. There’s just scale, and scale always wins.

That’s what Simmons is really pointing to. Netflix views creators as assets. YouTube views creators as inventory.

Those are very different relationships.

The danger isn’t being on YouTube. The danger is being only on YouTube. That’s where too many news brands and independent creators are heading. They’re building audiences they don’t own, on a platform they can’t negotiate with, tied to revenue they can’t predict.

That’s not a business plan. It’s a hope strategy.

So yes, be on YouTube. Be aggressive there. Treat it seriously. Optimize. Publish consistently. Respect the audience. But don’t put all your eggs in one basket and then act surprised when someone else controls the basket.

If you’re a digital creator, you should be everywhere your audience is willing to follow you. Rumble. TikTok. Instagram Reels. Twitch. Podcasts. Newsletters. Any platform that offers reach, community, or monetization deserves attention. It’s fine to prioritize. It’s reckless to depend.

Diversification isn’t a buzzword. It’s survival.

The smartest creators are building ecosystems, not channels. They’re creating multiple touchpoints, spreading risk, and giving themselves leverage when platforms shift. That’s how you stay standing when the algorithm turns cold.

YouTube helped create this era of media. It won’t be the only place that defines the next one. Simmons sees that clearly. News creators should too, before they wake up one morning and realize the platform they relied on no longer needs them at all.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Super Bowl Week Is a Win for News/Talk Radio

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It’s Super Bowl week. America is getting ready for one of the last communal social events on our collective calendars. Well over 100 million people will watch the game on Sunday between the Seattle Seahawks and New England Patriots.

And while some in news/talk might be jealous that their colleagues on the sports stations are in California, along Radio Row, hobnobbing with fellow broadcasters and interviewing NFL legends, they shouldn’t be. In fact, this week can be a better content week for News/Talk.

While the die-hard sports fan is likely overly obsessed with every facet of the game, millions of others will tune in this Sunday but don’t need 24/7 analysis all week. However, sports talk folks — especially those on Radio Row — don’t have much of a choice. They’re there to own the Super Bowl in their market. Bring on as many different guests on-site as possible. Make it sound big on the air.

But when you don’t have to spend every segment beating to death a game that has been overanalyzed by every media outlet in America, there’s a freedom — and a chance to grow your audience — that comes along with it.

You get the best of all worlds. News/Talk can dabble in the Super Bowl, especially on the local level. Find your favorite local sports voice to give a prediction and preview of the game on Thursday and/or Friday.

You can also talk about some of the more controversial aspects of the event. Is Bad Bunny going to get political? Roger Goodell says no, but do you believe him? Goodell is also dealing with fallout from the lack of Black coaches hired in this coaching cycle. Who’s to blame?

And then there’s everything else happening in the world. The disappearance of Nancy Guthrie has sadly captivated the nation. Local and federal officials are working together, hoax ransom notes are being floated, and the President of the United States is involved. This story is quickly becoming one of the bigger mysteries the news media has covered in recent years, and it involves the host of one of America’s most iconic television brands. It’s a Hollywood-esque script playing out in real time.

Add in the major stories happening away from the Super Bowl in your communities, tied with the big national news and political stories of the day, and your show will be a heck of a lot more interesting than listening to washed-up NFL players with mediocre Q scores pushing ED pills or protein powder.

There’s certainly value in sports radio brands being on Radio Row, though which brands belong there—and for how long — is up for debate. But I promise you’re not missing out. If not handled well by the talent and programming, these shows can sound stale and mailed in, with audio quality that makes for a tough listen at times.

We get the best of all worlds right now. We can dabble as much or as little as we want, based on the news cycle and the major storylines around the Super Bowl. But we don’t have to spend hours per day overanalyzing a single game. Oh, and we get to sleep in our own beds every night this week. I’ll take that deal every day of the week and twice on Sunday.

Like you, I’ll be enjoying the game on Sunday and looking for creative angles that appeal to a broader audience beyond the X’s and O’s crowd.

And for News/Talk, at a time when another format is going to be predictable, this is the moment to find ways to be unpredictable, unique, and creative.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How a Retirement Surge Is Leading to the Great Executive Exodus in Media

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Across corporate global markets, from Fortune 500 giants to media and broadcast companies. A noteworthy shift is underway within some of the large organizations many of us know well. This wave represents a sizeable number of retirements among top executives. CEOs, COOs, and other senior leaders are stepping down in record numbers. Rather than slowing, the trend seems to have gained momentum as we head into 2026.

As a former researcher, I was interested in examining the data which points to higher-than-normal turnover in 2025 and outpacing prior years. It is also worth noting that average tenure for these positions is shrinking.

Russell Reynolds Associates is a highly respected global management firm specializing in executive searches and succession planning. They reported that globally, 234 CEOs left their roles last year. That figure is up 16% from 2024 and well above the eight-year average.

Meanwhile, average CEO tenure has dropped from 7.7 years in 2024 to around 6.8 years just one year later. The uptick in exits is not limited to CEOs. COOs, CFOs, and other executives are departing at faster rates, with data showing CFO turnover at a six-year high.

Notable larger global company executive departures include Doug McMillon. He served as Walmart CEO will be stepping down before the end of February after leading Walmart for over a decade. Brian C. Cornell was the Target Corporation’s CEO who exited effective February 1, 2026, transitioning to the board’s executive chairman.

Billy Gifford is Altria Group’s (parent company of Philip Morris) CFO. He is also retiring this year, along with John Murray who serves as Sonesta International Hotels Corporation’s CEO. His plan is to retire at the end of March 2026.

We have also seen this trend at both top-level and mid-management positions within our own industry.

President & CEO of RCS Worldwide Philippe Generali recently announced his retirement, slated for February after nearly 30 years. Also Mark Contreras, CEO of Connecticut Public, is set to retire later this year after seven years leading NPR and PBS affiliate networks.

David McGowan, President & CEO of WJCT Public Media, also retires this year along with President & CEO of RTDNA (Radio Television Digital News Association) Dan Shelley who retired on New Years Day.

Hartley Adkins, a long-time, beloved fixture at iHeartMedia, departs this year following David Field – who, of course, left as CEO of Audacy last year. The company his dad, Joe Field, created under the Entercom banner.

Many of these moves reflect broader industry pressures that continue to evolve in the digital age, while leaders also navigate audience fragmentation and ongoing revenue challenges.

So why the exodus?

The most obvious factor is demographic. Many executives have simply aged into retirement. After a long era of relatively stable leadership following the financial crisis and through the pandemic, that generation of leaders has now approached or surpassed traditional retirement age.

A large number of these CEOs are in their mid- to late-60s. For those leaders, these exits are more about planned retirement than sudden or forced departures.

As a result, boards of directors are increasingly focused on succession planning. Many companies now appear ready to make leadership transitions rather than push for extended tenures.

At the same time, the pressure of modern leadership has intensified. Leading even a small organization today is no easy task. The demands of board members and investors, workforce challenges, inflation, and lingering supply-chain issues have created severe market disruption. Add in rapid technological change, along with economic and political uncertainty, and the role becomes even more complex.

The CEO position is now intensely scrutinized, even by average consumers. Executives face relentless pressure to deliver both immediate and long-term success.

Frankly, with the golden parachutes many of these leaders have in place, it is fair to ask why they would choose to fight a perpetual battle against constant performance scrutiny rather than step away.

Of course, it is not all about retirement. As we have seen over the past few years, strategic realignment and long-term planning have become increasingly common. Boards are rethinking leadership to help navigate “digital transformation,” the mass injection of AI, and shifting business priorities.

Even in companies performing well, leadership changes are being made to better position organizations for future growth. In many cases, transitions are being used as an opportunity to refresh leadership.

Ultimately, much of this activity ties back to broader industry pressure to evolve in a digital age while managing audience fragmentation and revenue shifts.

Looking ahead, projections indicate executive turnover will remain high through 2026. Organizations are placing greater emphasis on succession readiness and leadership development. This wave of retirements is reshaping the executive landscape and pushing directors, investors, and HR teams to think more creatively about talent, policy, and the future of the workforce.

Business today is defined by rapid change and the departure of seasoned leadership. While this presents challenges, it also creates opportunity. It offers a chance to reimagine what executive leadership looks like in a world transformed by technology, markets, and significant generational change.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Does Stephen A. Smith Know His Dallas Cowboys Bit on ‘First Take’ Has Gone Stale

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The old adage for sports media programming is to ‘play the hits.’ Always navigate your content around what the audience wants instead of what you personally want to discuss. By looking inward and centering your program as a personal pulpit, you run the risk of tuning out a large portion of your audience if it does not match what they want to hear or see. That is why the continued fascination with Stephen A. Smith’s content selection on ESPN’s First Take remains interesting.

During Thursday’s second hour of the program, broadcast live from Super Bowl LX in San Francisco, the show spent time discussing recent comments from Dallas Cowboys quarterback Dak Prescott. The Cowboys signal-caller was elected to his fourth Pro Bowl and said that it hurts to continue falling short of the Super Bowl.

The segment caused the usual outrage on social media, with viewers blasting the program for continuing to focus on anything related to the Dallas Cowboys when there appears to be no “meat on that bone.” After watching the segment, particularly Stephen A. Smith’s reaction, the question becomes clear. Is the aim to provide what the audience wants, or something driven more by Smith’s own ego?

Dak Prescott is a competitor. He plays for the single biggest franchise in the NFL, both in valuation and reach. Business is better for the league when the Dallas Cowboys are good rather than irrelevant. However, the franchise remains far from adding another Vince Lombardi Trophy to its trophy room. It has been 30 years since the Cowboys last won a Super Bowl, and they have made only five playoff appearances in the last decade with Prescott at the helm.

Expectations are always high in Dallas because of the franchise’s structure and personnel. An outspoken owner and general manager refuses to admit the game has passed him by, while the team continues to ride on prestige, business success, and an impeccable legacy.

The Dallas Cowboys remain one of the most discussed and popular teams in the NFL. Every bit of research consistently shows the franchise’s impact and relevance within American pop culture.

That reality explains why Stephen A. Smith and ESPN continue to find avenues for Cowboys-related content. The lingering question, however, is whether the audience is still demanding it or whether it has simply become a one-hit wonder that best amplifies Smith’s entertainment value.

I raise this question because I remember Smith speaking at the Barrett Sports Media Summit in New York City several years ago, where he discussed the evolution of First Take.

“It’s television. At the end of the day, I want the audience to see we’re having fun,” said Smith. “Yes, we’re informative. We have intel, and sources. Yes, we’ll bombard you with information and we’ll get the news and provide all those things. But it’s called the Entertainment Sports and Programming Network (ESPN). It starts with entertainment. Am I entertaining you? Let’s make sure we’re living up to that.”

I have already made this statement. For all his doubters and supporters across every content platform, Stephen A. Smith is the greatest entertainer in media today. Boo him. Cheer him. Hate him. Love him. He makes headlines with nearly every word because his priority is entertainment, and everything else comes second.

Like any entertainer, though, acts can grow stale. Over time, everything eventually ages out. The best comedians evolve their style to reach new audiences while still delivering fresh material to loyal fans.

Every good “bit” needs a tune-up to stay effective.

Everyone knows Stephen A. Smith is not a fan of the Dallas Cowboys, their success, or their fan base. He has mocked even their smallest defeats while reveling in their most painful losses. Viewers have seen the Grinch-like smiles, the laughter, and the cowboy hat moments of pure joy after a Dallas collapse.

Smith’s entertainment process is no different than that of a fan-boy podcaster. He enjoys the downfall of the ‘enemy’ more than the success of his own team.

Watching Thursday’s First Take‘s segment questioning whether Prescott’s Super Bowl window is closed felt no different. Smith chuckled throughout the discussion. He smiled with his feet on the desk. He laughed during points made by other commentators and paused for a sip or two of hot coffee.

Cool.

Was this a good programming decision by the show’s executive producer? You know, Stephen A. Smith. Did research support including this topic in the rundown? I am sure the intention was to deliver a top-tier broadcast from the Super Bowl host city on ESPN.

Or was this simply about entertainment? To be fair, using Smith’s own words, that is where it all begins. Entertainment. Still, does Smith consider whether the act has grown stale with the audience? A joke can make you laugh once. Told a thousand times, it stops being funny.

That concern leads to the core issue with First Take repeatedly circling back to Cowboys content. Is the decision driven by research, or by Smith’s belief that his Dallas “bit” still works?

If the point is to showcase Smith’s disinterest in the topic he selected, what value does that bring to the audience? Is that truly what viewers want, or is it a selfish nod to a one-hit wonder that continues to be replayed?

Playing the hits works until the audience realizes the playlist never changes. Stephen A. Smith remains an elite entertainer, and First Take is still a powerful component of ESPN’s programming machine.

However, when the same Dallas Cowboys punchline keeps getting recycled, the question shifts. It is no longer about whether it entertains, but whether it has become lazy. At some point, serving the audience means knowing when to retire a bit. Not because it no longer draws attention, but because it no longer respects the intelligence of the people watching.

Entertainment may come first, but longevity comes from evolution. That remains the one adjustment this “take” still has not made.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.