When I was a kid, I convinced my parents to let me wear my WMMR sweatshirt in my school picture. I didn’t really understand the psychology of it then; I just knew I loved the radio station enough to want to wear the logo.
We have a new music show called “It Hurts When I Pee” and similar things. It's our reverence for imagery and that type of stuff as well. And it has grown up, obviously. The station has been a brand since 96.
: I think we've always been a leader in new music. It's a position, for some reason, I've been tied to. I don’t know why, but it always seems that way.
We look to find music in all the different places, whether it’s the labels or streaming, any of the new music discovery platforms out there. We look at everything.
"Every time you turn on the radio station you’re going to be lifted up and you’re going to feel good. That goes not just for the music but the content."