Columns

Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

"Sports media doesn’t need another Ted Turner because there will never be another one. What it does need are more leaders, executives, and on-air talents willing to channel the same fearless spirit that made him successful."

The two biggest stories dominating conservative media — the Candace Owens saga and The Daily Wire's turbulence — both run directly through Boreing's biography.

"It completely removes the boardroom guesswork, where people who haven't been to a tailgate in a decade try to predict the future, and asks the audience exactly what they want."

"We all know playing a bad song is a bigger tune-out than playing commercials. The best strategy is to proceed with caution. "

"Monaco, Ferraro, and the ESPN crew brought viewers into the arena and onto the ice to experience the full power and passion of playoff hockey."

"The lesson for music radio is not that low cost is bad. The lesson is that once the experience starts to feel stripped down, transactional, and emotionally thin, the audience may still use you while caring less every time they do."

"The NFL schedule release is a test of a station’s ability to think like a modern content brand. It rewards preparation, creativity, and responsiveness. Those that treat it as just another news item will continue to fall behind."

ElevenMusic launched with approximately 4,000 human artists on board