"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.
Social media — where most people are getting their news — is designed like a slot machine. Don't like what you see on your Twitter feed? Pull down, and it'll populate more stuff you care about.
"Vacant airtime doesn't build loyalty. Rotating placeholders don't help create identity. And waiting months to make a decision in one of the most competitive content environments imaginable represents something other being the 'worldwide leader.'"